CENTRL is a super-fast growing Silicon Valley technology AI company for Automating Diligence & DDQ/RFP Response for Investment Managers, Banks, Service Providers, and Corporates, with regional offices in New York, India, the United Kingdom. Our clients include some of the largest banks, investment management firms and corporates across the Americas, Europe, and APAC. CENTRL is led by a highly experienced management team with a proven track record and is backed by some of the leading investors such as Providence Strategy Growth and Susquehanna Growth.
We are seeking a strategic, analytical, and execution-focused Product Marketing Consultant to serve as the connective tissue between Product, Sales, Client Success, and Marketing. This role will own product positioning, enablement, go-to-market execution, and adoption strategy across the CENTRL platform and the segments we serve. Must have knowledge of or previous work experience in the investment management industry.
The ideal candidate thrives at the intersection of technology and storytelling, able to translate complex product capabilities into compelling value propositions that drive pipeline, adoption, and revenue growth.
Position is a Contractor with potential to Hire
Key Responsibilities
Product Expertise & Positioning
- Partner closely with the Product team to develop a deep understanding of product capabilities, roadmap, differentiators, and customer use cases.
- Translate technical functionality into clear, market-ready messaging and positioning tailored to specific industry segments and clients.
- Develop product narratives that articulate business value, ROI, and competitive differentiation.
Sales, Client Services & Partnership Enablement - Support the Sales team, client services, and our strategic partnerships with product marketing materials, competitive insights, and positioning guidance.
- Develop enablement tools, including pitch decks, one-pagers, FAQs, and demo narratives.
- Collaborate on go-to-market strategies for new feature launches and product releases.
- Act as a subject matter expert in client and prospect conversations when needed.
Customer Adoption & Engagement
- Conduct webinars and create videos to educate prospects and customers on product capabilities and new releases.
- Work closely with the Customer Success team to develop materials and programs that drive product adoption and expansion.
- Develop lifecycle marketing assets that support onboarding, feature awareness, and user engagement.
Media & Social Presence
- Manage digital channels to increase product visibility.
- Collaborate on thought leadership content, press releases, contributed articles, and product announcements.
- Support social media strategy and execution to amplify product messaging and industry relevance.
In-App Marketing & User Engagement
- Help develop in-app marketing assets, including feature announcements, product tours, banners, tooltips, and upgrade prompts.
- Partner with Product and UX teams to ensure messaging consistency across the user experience.
- Support feature launch campaigns inside the platform.
Product Analytics & Insights
- Track and analyze product usage metrics and adoption trends.
- Partner with Product and Customer Success teams to identify growth opportunities, feature engagement gaps, and churn signals.
- Use data to inform messaging refinement, launch strategy, and customer expansion initiatives.
Qualifications
- Prior experience or knowledge of the Investment Management industry and terms.
- 5+ years of experience in product marketing, preferably in wealthtech, fintech, and AI.
- Strong ability to understand complex technical products and communicate value clearly.
- Experience supporting sales and channel partners with enablement materials, including video production.
- Comfortable presenting to executive audiences and leading webinars.
- Data-driven mindset with experience analyzing usage metrics and adoption trends.
- Excellent written and verbal communication skills.
- Experience working cross-functionally in fast-paced, high-growth environments.
What Success Looks Like
- Clear, differentiated product positioning in market.
- Strong sales adoption of enablement materials.
- Measurable increase in product feature adoption.
- High engagement in webinars and product education programs.
- Data-informed product marketing strategies tied to revenue impact.