Who are we?
Incubeta is an AI-powered, end-to-end marketing agency helping ambitious brands use marketing as a driver of sustainable growth and long-term business success.
Operating across 18 countries, we connect media, creative, data and technology through our proprietary Seamless approach, helping brands navigate an increasingly complex marketing landscape and deliver measurable business impact.
At Incubeta, we value an entrepreneurial mindset, ownership, collaboration and continuous improvement. We believe our people are at the heart of our success and encourage everyone to challenge conventional thinking and bring new ideas to the table.
About the Role
Responsible for leading the Paid Media area with a strategic focus and high standards from both a technical and operational perspective. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.
Key Responsibilities
Leadership, Strategy & Area Development
- Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
- Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.
- Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
- Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools.
Client Management & Value Proposition
- Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.
- Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.
Execution, Performance & Financial Control
- Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance and branding results within the assigned budget.
- Ensure technical quality, operational efficiency, and goal achievement for each campaign, including setup, monitoring, optimization, budget control, and ROI.
Analysis & Continuous Improvement
- Analyze campaign and audience data to generate insights and continuous, documented, and actionable optimization proposals for the client and team.
- Record and document processes, learnings, activities, and results to ensure traceability, operational order, and area efficiency.
Skills & Competencies
- Self-management & time management: Prioritize tasks, meet deadlines, and stay focused.
- Critical thinking: Question assumptions, identify root causes, and propose improvements.
- Analytical ability: Read data and dashboards and draw useful operational conclusions.
- Quality orientation: Deliver right the first time.
- Proactive collaboration: Know when to ask for support and how to work across roles.
- Continuous learning: Stay current on tools, processes, technologies, and methodologies.
- Adaptability to change: Shift tools, teams, or priorities with agility.
- Documentation, discipline, and operational order: Log time, processes, learnings, and deliverables in ways that help others and follow company rules.
- Effective communication (written and verbal): Clearly communicate progress, issues, and results.
- Ownership mindset: Feel responsible for the end result, not just one's own tasks.
Education
- Bachelor's degree in Advertising, Communications, Marketing, or a related field.
- Preferred: Master's in Digital Marketing, Analytics, or Commercial Management.
Experience
- 4+ years in roles related to branding and/or performance strategy and digital media buying, with experience across platforms such as:
- Google Ads
- Microsoft/Bing Ads
- DV360
- Campaign Manager 360
- Search Ads 360
- Meta (Facebook & Instagram)
- Experience with reporting tools such as Looker Studio.
- Experience with digital measurement tools, including Google Analytics 4 (GA4), pixel implementation, and tagging.
- Strong ability to design branding and/or performance strategies.
- Intermediate to advanced English, with the ability to read technical documentation and communicate with global clients.
- Preferred experience in consulting, agency, or client-service environments.
Preferred Certifications
- Google Ads Certifications (Search, Display, Video, Shopping)
- Meta Blueprint
- Google Analytics 4 Certification
- Google Marketing Platform Certifications (DV360, CM360, SA360)
What We're Looking For
We are looking for a strategic, technically strong Paid Media leader who can balance high-level vision with hands-on accountability for team performance, client results, and ROI.
Why Incubeta?
You will join a global, collaborative and entrepreneurial environment where you can have a direct impact on how media is delivered across the Americas.
This is an opportunity to shape the standards, processes and operating model behind a growing media execution function, while working alongside senior media leadership and a global media capability team.