Key Responsibilities
- Develop and execute go-to-market (GTM) strategies to drive user acquisition, engagement, and retention.
- Identify and optimize growth opportunities, including paid acquisition, organic growth, partnerships, and community-driven marketing.
- Conduct market research to refine positioning, messaging, and pricing strategies.
- Work closely with product, sales, and business development teams to align marketing efforts with business objectives.
- Use data-driven insights to track, analyze, and optimize marketing performance.
- Experiment with new growth strategies and marketing channels to scale the product.
- Develop compelling product narratives and content to drive demand generation.
- Design and run rapid experiments (A/B testing, viral loops, referral programs, etc.) to identify and optimize growth opportunities.
- Leverage data, analytics, and behavioral insights to refine user journeys and conversion funnels.
- Explore and optimize organic and paid acquisition channels (SEO, PPC, influencer partnerships, social media, etc.).
- Implement and automate lifecycle marketing campaigns (email, push notifications, retargeting, etc.).
- Collaborate closely with product, engineering, and business teams to integrate growth initiatives into the product roadmap.
- Develop creative, viral, and low-cost growth hacks to increase adoption.
- Continuously analyze performance metrics, iterate on strategies, and report insights to stakeholders.
- Support the venture studio to design and apply a structured growth playbook.
Preferred Experience & Qualifications
- Proven experience in scaling digital products from product-market fit to high-growth stages.
- Strong understanding of growth marketing, digital acquisition, and product positioning.
- Experience working with performance marketing, SEO, content marketing, and lifecycle marketing.
- Background in data-driven decision-making, A/B testing, and funnel optimization.
- Ability to create compelling product messaging and GTM strategies.
- Excellent communication, storytelling, and stakeholder management skills.
- Experience working with growth loops, referral programs, and viral marketing tactics.
- Strong background in data analytics, conversion rate optimization (CRO), and A/B testing.
- Expertise in performance marketing (Google Ads, Facebook Ads, etc.) and organic growth (SEO, content, community building).
- Technical proficiency with marketing automation, analytics tools (GA, Mixpanel, Amplitude, etc.), and CRM platforms.
- A hacker mindset—resourceful, experimental, and able to execute quickly with limited resources.
- Prior experience in venture studios, startups, or high-growth tech companies is a plus.