Key Responsibilities
- Design and execute growth strategies that can propel revenue growth within defined measures of efficiency.
- Manage overall marketing budget, working with management on financial planning and ROI efficiency.
- Craft strategies for all marketing teams, including digital, communications and creative
- Ensure our brand message is strong and consistent across all channels
- Manage marketing resources including relationships with external vendors and advertising/media firms/production companies
- Lead development of tailored marketing campaigns
- Research, analyse, manage and improve funnel top to bottom
- Lead creative content creation, social media, branding, performance marketing, partnerships, media buying, pr campaigns, video content production, KOLs, CRO, CRM, SEO, affiliate marketing, referral campaigns.
Minimum Qualifications
- A strong track record of 5-8 years’ experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
- Strong strategic and analytical skills
- Experience in lifestyle and e-commerce business is highly desired
- Excellent written and oral communication, presentation and interpersonal skills
- Good storytelling skills
- A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude
- Strong team management, project management and decision making skills
- Very strong experience with digital tools like Google Analytics, Facebook Ads, Google Ads, & CRM
- Extensive experience leading and planning marketing initiatives that deliver results and ability to tell stories that can drive fan engagement across platforms