Why LINE MAN Wongnai
LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
What You'll Do
- Own end-to-end growth initiatives for Group Order (GO) and Multiple Pick-up (MP) to drive business metrics including GMV, order and users
- Identify growth opportunities through customer insights, funnel analysis, and experimentation
- Prioritize initiatives based on business impact, feasibility, and investment efficiency
- Translate business opportunities into hypotheses and experiment roadmaps
- Partner closely with Product, Marketing and BI/ DS teams to launch and measure experiments
- Define success metrics, evaluate experiment results, and recommend next actions
- Deep dive into customer behavior, conversion funnels, and business performance to uncover key growth opportunities
- Build business cases using quantitative analysis and customer insights
- Translate complex analyses into actionable recommendations for stakeholders
- Lead cross-functional initiatives across Product, Marketing, Operations and Data teams
- Coordinate project timelines, align stakeholders, and ensure smooth execution
- Communicate progress, risks, and recommendations to senior management
- Monitor business performance and key growth metrics
- Identify performance gaps and propose initiatives to improve adoption, engagement, and retention
- Stay updated on industry trends and competitor initiatives to identify new opportunities
What You'll Need
- Bachelor's degree in Business, Marketing, Economics, Engineering, or related fields.
- At least 3 years of experience in Growth, Strategy, Consulting, Product Strategy, Business Analytics, or related roles
- Experience in e-Commerce, Food Delivery, Marketplace, or Tech companies is preferred
- Strong analytical and structured problem-solving skills
- Comfortable working with large datasets using Excel / Google Sheets
- Able to translate ambiguous business problems into structured action plans
- Excellent communication and stakeholder management skills
- Strong project management skills with the ability to work across multiple teams
- Customer-first mindset with strong business ownership
- Curious and proactive in identifying opportunities
- Comfortable working in a fast-paced, highly ambiguous environment
- Data-driven but pragmatic in making business decisions
- Enjoys experimentation and continuous learning