About the Job
The Campaign Manager owns the planning and execution of integrated marketing campaigns that engage prospects and drive pipeline. They are a key marketing partner to Sales and will collaborate closely with Integrated Marketing, Product Marketing, Content, and Marketing Operations to bring campaigns to life across channels. This is a hands-on role responsible for managing campaigns from brief through launch and reporting, including email execution and marketing automation.
This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.
Key Responsibilities
- Own the creation and execution of integrated campaigns across brand, product, competitive, evergreen, and specialty campaigns.
- Manage the campaign calendar, timelines, and cross-functional workflows to ensure campaigns launch on time and work together across channels.
- Partner closely with Sales and the inbound team to align campaigns to sales priorities, coordinate follow-up, and turn marketing engagement into pipeline.
- Build, QA, schedule, and deploy email campaigns and nurture tracks using marketing automation tools (e.g., Pardot, Hubspot, Marketo) and related marketing technology.
- Support ABM, product launches, and event activation campaigns, coordinating audiences, messaging, assets, and Sales follow-up.
- Track and report on campaign performance, using engagement, conversion, and pipeline data to optimize programs and improve future campaigns.
Skills and Experience
- 3–5+ years B2B and/or SaaS marketing experience with hands-on experience planning and executing integrated campaigns.
- Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Hands-on experience with marketing automation platforms and email campaign execution.
- Experience partnering with Sales and a strong understanding of how Marketing and Sales work together to generate pipeline.
- Exceptional attention to detail, with strong written and verbal communication skills.
- Proven ability to collaborate cross-functionally and use data and performance insights to optimize campaigns.
- Champion AI-forward ways of working across the team, staying an early adopter of tools that genuinely help.
Nice to Have
- Knowledge of Pardot, Salesforce, ChurnZero, Clay, and/or ClickUp.
- Experience building HTML email templates.
- Well versed in ABM
- Familiarity with legal technology, and/or the legal profession.
Compensation
The pay range for this role is:
$100,000 - 120,000 per year
What's in it for you?
💵 Competitive Salary
💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
👶Parental leave
🥡 Office lunch and loads of snacks
🧢 And of course...the SWAG!
Want to Know More?
Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!
*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.
If you’re excited about this role, we encourage you to apply even if your experience doesn’t check every box.
About Smokeball
Smokeball powers people-law. Our legal practice management software lightens the administrative burden, so legal professionals can serve those who need them most. With offices in Australia, the US, and the UK, culture plays a big part in our success, and our clear purpose and vision motivate us daily.