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CHCharleskeith logo

Charleskeith

Charles &amp

SENIOR CRM OPERATIONS EXECUTIVE.

SENIOR LEVELSALES & MARKETING
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion. Job Responsibilities Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers. Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates. Manage high impact projects end-to-end, ensuring timely and successful implementation. Be responsible for A/B testing framework and calendar to improve the channel efficiency. Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives. Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders. Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively. Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools. Job Requirements Bachelor's degree in marketing, business, or a related field. 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment. Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing. Strong knowledge of HTML and eDM content creation. Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools. Strong critical thinking and analytical abilities with the capacity to work effectively under pressure. Up-to-date knowledge of consumer and marketing trends. Excellent organisational and time management skills. Ability to manage multiple priorities. Collaborative team player, great interpersonal skills with positive learning attitude. Keen sense of fashion and a passion for the fashion industry. Notify us about your interest in potential future opportunities by clicking Get Started below. Alternatively, you can create an account by clicking Sign In at the top of the page, allowing you to set up email alerts for new job postings that align with your preferences. CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. Notify us about your interest in potential future opportunities by clicking Get Started below. Alternatively, you can create an account by clicking Sign In at the top of the page, allowing you to set up email alerts for new job postings that align with your preferences.
Pay
Not stated
Where
Charles &amp · Keith Group HQ, Singapore
Work
Not stated
Type
Not stated
Posted
5 May, 2026
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