The Demand Planner is responsible for developing, validating, and managing robust bottom-up demand forecasts for products across global markets, with a primary focus on Southeast Asia. This role involves close collaboration with Sales, Marketing, Finance, Supply Planning, and other market stakeholders to ensure highly accurate forecasts, optimal inventory levels, and effective communication of risks and opportunities. The Demand Planner will drive continuous improvement in demand planning processes and act as a key stakeholder in the regional Integrated Business Planning (IBP) and S&OE processes. Responsibilities 1. Demand Forecasting & Validation Utilize historical data, market trends, and inputs from commercial teams to develop volume forecasts by market to guide business and production plans Understand SKU-level changes, ranging plans, new product development (NPD) timelines, and business requirements (e.g., demand shape, excess clearance). Regularly review and align with stakeholders to consolidate forecasts and ensure alignment with overall business objectives. Validate SKU readiness and system status in SAP IBP, and ensure proper upload and sign-off aligned with regional timelines. Prepare baseline demand submissions and finalize forecasts for monthly leadership sign-off. 2. Collaboration & Stakeholder Engagement Partner closely with Sales, Marketing, Supply, Finance, Order Management, and Channel Management teams to understand drivers influencing forecast accuracy and inventory needs. Serve as the main point of contact for demand planning related queries and adhoc requests across the region. Collaborate with market teams to develop forecast plans to manage & execute product ranging (NPD launches & phase-out discontinuation) Support weekly, bi-weekly, and monthly meetings with market teams, distributors, and business leadership. 3. Performance Analysis & Reporting Monitor forecast accuracy and identify performance gaps through root cause analysis; implement corrective actions as required. Generate and maintain regular reports and dashboards, communicating key insights, KPIs, and performance trends to stakeholders and senior management. Prepare and present forecast updates, risk summaries, constraints, and opportunities at monthly IBP/S&OP meetings and Demand Review Meetings (DRM). 4. Inventory Management & Replenishment Work with Supply Planning and Channel Management to minimize stockouts and reduce inventory risk. Support allocation processes and ensure demand is shaped in line with supply and purchase order requirements. Lead planning for excess depletion, end-of-life (EOP) SKU management, and spares and accessories demand validation. 5. Continuous Improvement & Systems Expertise Drive initiatives to enhance demand planning methodologies, streamline processes, and increase forecast accuracy. Support deployment and utilization of enabling technologies/solutions (e.g., SAP IBP) at market and regional level. Stay updated on industry best practices and deploy them to improve regional demand planning capabilities. 6. Data Management & Documentation Maintain records of past forecast submissions (forecast waterfall), ensure compliance with process guidelines, and update trackers (e.g., Excess, NPD). Validate SKU readiness and system status in SAP IBP, and ensure proper upload and sign-off aligned with regional timelines. Ensure timely & accurate forecast upload into Dyson’s systems in each cycle in line with global demand process guidelines. #LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

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