Position Overview
The Marketing & Digital Content Manager for CT United FC is responsible for developing and executing digital marketing strategies and content that grow the brand, engage fans, and drive ticket sales. This role will lead social media, website management, email marketing, and digital advertising efforts, creating innovative and data-driven campaigns and storytelling that resonate with our community and align with our brand. The ideal candidate is creative, organized, passionate about sports, and knowledgeable about digital content trends.
Key Responsibilities
- Lead the creation, curation, and distribution of engaging content across all digital channels (website, social media, email, app, etc.), ensuring alignment with the team's brand identity and strategic goals.
- Partner with team photographers, designers, and production vendors on matchday content plans and execution. Work closely with media and broadcast teams on all content needs for matchday recaps.
- Manage day-to-day social media strategy, including content calendar development, post scheduling, and community engagement, to grow follower count and engagement rates on all platforms such as Instagram, Twitter, Facebook, TikTok, and YouTube.
- Oversee website design and updates, maintaining fresh, relevant, and engaging content for fans and partners while optimizing for SEO to improve fan experience, visibility, and site traffic.
- Develop and manage email marketing campaigns, including newsletters, ticket sales promotions, event announcements, and other communications, to drive engagement and revenue.
- Plan and execute paid advertising campaigns (social, search, display) to increase awareness, promote ticket and merchandise sales, and drive engagement, using analytics to optimize ad performance.
- Partner with Community Relations and local organizations to build authentic relationships, drive grassroots engagement, and increase match attendance among diverse fan segments.
- Collaborate with other departments to develop fan engagement initiatives, including contests, interactive content, and digital fan experiences, to deepen the connection with the team.
- Track, analyze, and report on key performance indicators for all digital channels, adjusting strategy based on insights to continuously improve effectiveness and ROI.
- Partner with Sales, Community Relations, and Game Day Operations teams on promotional campaigns, community engagement projects, and in-game fan experiences to create a cohesive brand experience.
- Maintain a consistent and authentic voice across all platforms, ensuring all communications reflect the team’s values and resonate with the target audience.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in digital marketing, content creation, or social media management, preferably within the sports industry.
- Strong understanding of social media trends, platform best practices, and digital marketing tools.
- Proficient with content creation tools (Adobe Creative Suite, Canva) and analytics platforms (Google Analytics).
- Excellent written and verbal communication skills with a knack for storytelling and fan engagement.
- Ability to analyze data, interpret KPIs, and make informed, data-driven decisions.
- Highly organized, with strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Passion for soccer and knowledge of MLS and MLS Next Pro are a plus.
- Willingness to work nights, weekends, and travel with the team to manage content capture and coverage.
- Bilingual (English/Spanish) proficiency is a plus.
- Demonstrated ability to create culturally relevant content that resonates with diverse communities.
Compensation
- Competitive salary, commensurate with experience.
- Health, dental, and vision insurance.
- Additional benefits, including game tickets, team merchandise, and participation in team events.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.