Location: London
Reporting Line:
Head of Partner Advocacy & Growth
Department: Marketing
Employment Type:
Full-time
We are looking for an experienced B2B acquisition marketer with deep digital expertise to drive new mortgage brokers into the OneDome Growth Partners network.
This is a cross-channel role where you will be responsible for identifying, reaching, and converting mortgage brokers primarily through performance digital channels, while also amplifying impact through PR, events, and referral initiatives.
Reporting into the Head of Partner Advocacy & Growth, you will be the chief digital evangelist of the Growth Partners value proposition – using paid media, SEO, email, and automation to drive a predictable, scalable pipeline of new broker partners.
Key Responsibilities
Digital-First Broker Acquisition Strategy
- Design and execute a multi-channel acquisition plan to drive a steady pipeline of new mortgage broker partners.
- Own and optimise the full funnel – from awareness through to application.
- Develop a referral initiative that includes digital tracking, automated incentives, and broker-friendly sharing tools.
Performance Marketing & Optimisation
- Manage acquisition budgets with a CPA focus, continuously testing ad creative, landing pages, audience segments, and offers.
- Implement retargeting campaigns to nurture brokers who have shown interest but not yet joined.
- Work with analytics teams to set up conversion tracking.
- Run regular A/B tests on messaging through deep understanding of our value proposition
- Test channel mix to improve conversion rates.
Channel & Campaign Integration
- Work closely with the PR team to amplify trade media coverage – using earned media as fuel for paid and owned campaigns.
- Partner with the Events Manager to create hybrid event strategies: identifying where to be seen and how to maximise our presence.
- Spend time with internal partnership and sales teams to map the broker’s digital journey from first click to first completed application.
- Own the Growth Partners website landing pages for acquisition, optimising for SEO and conversion (CRO).
- Develop a compelling narrative around the Growth Partners community and create acquisition-focused digital assets and content to drive engagement
Performance Reporting & Optimisation
- Track, measure, and report on digital acquisition KPIs: new broker sign-ups, CPA, CTR, conversion rate (landing page to application), ROI by channel, and referral conversion rates.
- Produce weekly dashboards for the Head of Partner Advocacy & Growth, making data-backed recommendations to reallocate spend.
- Feed digital learnings back into the broader growth strategy to continuously improve broker acquisition efficiency.
Key Skills and Experience
5+ years of B2B marketing experience, with at least 3 years in a digital marketing or performance marketing role.
Proven track record of growing memberships or acquiring partners preferably in a professional services environment.
Hands-on experience with: Google Analytics, Google Ads, LinkedIn Campaign Manager, email marketing platforms and content management tools.
Demonstrable success in creating innovative acquisition campaigns across multiple channels.
You are digitally obsessive and commercially savvy: You love data and can model LTV:CAC and argue for incremental budget based on channel performance.
A collaborative operator, you’ll enjoy working as part of a team whilst being equally at home leading a solo project.
About OneDome
OneDome is a UK-based housing and fintech technology platform building an AI-powered platform to simplify life’s biggest financial decisions — from buying a first home to building and protecting long-term wealth.
The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end-to-end digital experience. OneDome’s flagship HomeBuyer Service reimagines home ownership as a retail-style product, bundling everything required to purchase a home into one transparent, fixed-price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.
OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month, positioning the company among the largest housing and mortgage platforms in the UK.
The company is profitable and has been recognised for rapid, capital-efficient growth, including being ranked the 4th fastest-growing fintech and 17th fastest-growing technology company by the Deloitte Fast 50 in 2025, and the 6th fastest-growing tech company by the Sunday Times Tech 100 in 2026.
Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super-platform, replacing fragmented, manual processes with a modern, data-driven, AI-enabled consumer experience.