The Streaming Insights Analyst will be responsible for delivering actionable insights based on data, defining relevant reports and metrics that track U/X and subscriber retention on our Universal+ app and other platforms, sites & Social Media, to drive strategic decisions. This role requires a strong understanding of streaming platforms, digital data analysis, sites & social media structure, and audience insights.
The Streaming Insights Analyst will report directly to the Streaming Insights Manager.
Responsibilities
Initial Phase:
- Collaborate with the Analytics team to define the necessary reports and metrics for tracking subscribers, user experience, quality of experience, content consumption, and marketing attribution.
- Identify and establish key performance indicators (KPIs) to measure and evaluate the success of the direct-to-consumer platform/app.
- Develop reports related to retention/churn analytics, audience flow, habituation, acquisition drivers, conversions, bit rate, and other relevant metrics.
- Ensure data accuracy, integrity, and consistency in reporting and analysis.
Post-Launch Phase:
- Analyze subscriber and user behavior to gain insights into user acquisition/conversion, engagement, preferences, and trends.
- Identify high-risk user segments and develop targeted strategies to mitigate churn and increase user retention.
- Conduct segmentation analysis to understand different subscriber groups and their specific needs, behaviors, and preferences.
- Determine the factors that drove most acquisitions and identify opportunities for further growth, tracking progress of implemented metrics.
- Analyze the typical audience flow within the app to optimize user experience and content discovery.
- Collaborate with the content insights team to provide data-driven recommendations for content development and curation.
- Collaborate with the consumer insights team to understand preferences, awareness levels and product features to provide recommendations to product, marketing, content teams.
- Collaborate with the sales insights team to enrich their proposals with data via the many different digital tools we utilize.
- Continuously monitor and evaluate the effectiveness of strategies and initiatives, making data-driven recommendations for optimization.
- Recommend product U/X / Interface best practices based on data insights analysis.
- Create Info/decks with Social Media & our other many platforms data allowing internal stakeholders to understand and take actionable decisions.
- Curate and structurize all the Social Media listening efforts with our many tools, not only providing intel on our own channels but also on what is trending.
- Update monthly dashboards with data reporting back to many internal clients.
QUALIFICATIONS / REQUIREMENTS:
Basic Qualifications:
- Bachelor's degree in a relevant field such as data science, business analytics, market research, or a related discipline. A master's degree is a plus.
- 2+ years’ experience in data analysis, preferably within the media, entertainment, or streaming industry (TVE/streaming/digital), or at a research agency.
- Knowledge of websites/social analytics platforms (Facebook, Twitter, Instagram, TikTok, YouTube Studio – Emplifi/Social Bakers, Brandwatch & Comscore is a plus).
- Knowledge in using analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, SQL) to extract insights from large datasets.
- Knowledge with data visualization tools (SQL, Excel, Tableau, PowerBI, or equivalent tools)
- Understanding of key metrics and KPIs related to subscriber retention, user engagement, and marketing attribution.
- Knowledge of segmentation analysis and audience profiling techniques.
- Strategic visual storyteller good at translating research data into dynamic story-driven reports and presentations.
- Fluency in English and Portuguese.
Desired Characteristics:
- Demonstrated strong analytic ability; critical thinker; fast learner.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong communication skills to effectively present complex data findings to stakeholders.
- Ability to work collaboratively within a cross-functional team and influence decision-making based on insights.
Eligibility Requirements:
- Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
- Must be 18 years or older
- Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].