This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 1500000 (ie INR 6 - 15 LPA)
Min Experience: 4+ years
Location: Mumbai, Maharashtra, India
JobType: full-time
Key Skills: New Client Acquisition, Digital Marketing, LinkedIn-Led Business Development, Market Intelligence, Branding, Client Relationship Management, Cross-Selling
Job Overview
Purechase Advisory is seeking a proactive and results-driven Business Development Manager to drive business growth, expand the client base, and strengthen the firm's market presence. The ideal candidate will have strong expertise in new client acquisition, digital marketing, and relationship building, with the ability to identify business opportunities and convert prospects into long-term clients. This role requires a strategic mindset, excellent communication skills, and the ability to leverage digital platforms, particularly LinkedIn, to generate qualified leads and build a strong professional network.
The Business Development Manager will play a key role in promoting Purechase Advisory's consulting and advisory services, developing strategic partnerships, and identifying opportunities to expand existing client relationships. The candidate will also represent the organization at industry forums, HR conferences, networking events, and other relevant business gatherings to enhance brand visibility and establish valuable industry connections.
Requirements
Key Responsibilities
1. New Client Acquisition and Business Development
Identify, research, and acquire new clients across relevant industries to achieve business growth objectives.
Develop and execute effective business development strategies to generate leads, build pipelines, and convert prospects into clients.
Conduct prospect outreach through calls, emails, LinkedIn, networking, and other relevant channels.
Build and maintain relationships with key decision-makers, business leaders, HR professionals, and potential strategic partners.
Manage the complete business development cycle, from lead generation and initial engagement to proposal development, negotiation, and closure.
2. Digital Marketing and LinkedIn-Led Business Development
Leverage LinkedIn and other digital platforms to identify potential clients, generate leads, and establish professional relationships.
Develop targeted outreach campaigns and implement digital marketing initiatives to improve lead generation and engagement.
Optimize the company's digital presence through relevant content, professional networking, and brand communication.
Collaborate with internal teams to create marketing materials, business presentations, and client-facing content.
3. Market Intelligence and Branding
Conduct market research to identify emerging opportunities, industry trends, competitor activities, and potential customer segments.
Develop actionable insights to support business development strategies and improve market positioning.
Strengthen Purechase Advisory's brand visibility through strategic networking, industry engagement, and thought leadership initiatives.
Identify opportunities to establish the organization as a trusted consulting and advisory partner.
4. Industry Representation and Networking
Represent Purechase Advisory at industry forums, HR conferences, seminars, and networking events.
Build meaningful connections with industry stakeholders and develop opportunities for strategic partnerships.
Follow up with prospective clients and business contacts to convert networking interactions into commercial opportunities.
5. Cross-Selling and Client Relationship Management
Identify cross-selling and upselling opportunities for the firm's consulting and advisory services.
Understand client requirements and recommend relevant solutions aligned with their business objectives.
Maintain strong client relationships to encourage repeat business, referrals, and long-term partnerships.
Track business development performance, maintain accurate pipeline records, and provide regular progress updates.
Required Skills and Qualifications
Strong expertise in new client acquisition and business development.
Hands-on experience with digital marketing and LinkedIn-led lead generation.
Excellent communication, presentation, negotiation, and relationship management skills.
Ability to conduct market research, analyze industry trends, and identify growth opportunities.
Experience in cross-selling consulting, advisory, or professional services is preferred.
Strong networking abilities and confidence in representing an organization at industry events.
A target-oriented approach with strong planning, execution, and stakeholder management capabilities.
Experience and Education
Experience: 4–20 years in business development, client acquisition, sales, digital marketing, or related roles.
A bachelor's degree in Business Administration, Marketing, Management, or a related discipline is preferred. An MBA or equivalent qualification will be an added advantage.
Experience in consulting, advisory, HR services, or B2B professional services will be beneficial.