This role is for one of Weekday’s clients
Salary range: Rs 2000000 - Rs 2500000 (ie INR 20 - 25 LPA)
Min Experience: 6+ years
Location: Mumbai, Maharashtra, India
JobType: full-time
We are looking for an experienced and results-driven Marketing Manager with strong expertise in brand management and marketing strategy to lead and execute initiatives that strengthen brand positioning, increase market visibility, and drive business growth. The ideal candidate will have a deep understanding of consumer behavior, market trends, integrated marketing campaigns, and brand development. Experience in luxury or premium brands will be an added advantage, particularly for candidates who understand the nuances of creating aspirational brand experiences and engaging discerning customer segments.
The Marketing Manager will work closely with leadership, sales, product, and creative teams to develop impactful marketing strategies, maintain consistent brand communication, and deliver measurable business outcomes.
Requirements
Key Responsibilities
- Brand Strategy and Management: Develop and implement comprehensive brand strategies aligned with business objectives, ensuring consistent brand identity, positioning, messaging, and visual communication across all customer touchpoints.
- Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, traditional, and experiential channels to increase brand awareness, customer engagement, and conversions.
- Market Research and Insights: Conduct market research, competitor analysis, and customer segmentation to identify emerging trends, understand audience preferences, and uncover growth opportunities.
- Digital Marketing: Collaborate with digital marketing teams to drive campaigns across social media, email marketing, search engines, content platforms, and paid advertising channels.
- Content and Communication: Oversee the development of marketing collateral, brand narratives, promotional materials, and campaign content while maintaining consistency with the brand's tone and positioning.
- Customer Engagement: Develop initiatives to strengthen customer relationships, improve brand loyalty, and enhance the overall customer experience.
- Campaign Performance: Establish key performance indicators (KPIs), monitor campaign effectiveness, analyze marketing data, and implement improvements to maximize return on investment.
- Cross-functional Collaboration: Work closely with sales, product, design, and external agencies to ensure seamless execution of marketing initiatives and alignment with business priorities.
- Budget Management: Plan and manage marketing budgets, allocate resources efficiently, and evaluate campaign expenditure against performance and business outcomes.
- Team and Agency Management: Coordinate with internal teams, creative agencies, media partners, and other stakeholders to ensure timely delivery of high-quality marketing initiatives.
Must-Have Skills
- Strong expertise in brand management, brand positioning, and marketing strategy.
- Proven experience in planning and executing integrated marketing campaigns.
- Excellent understanding of consumer behavior, market research, and competitive analysis.
- Proficiency in campaign performance measurement, marketing analytics, and budget management.
- Strong communication, stakeholder management, and project management skills.
- Ability to translate business objectives into effective marketing initiatives.
Good-to-Have Skills
- Experience working with luxury, premium, lifestyle, fashion, hospitality, beauty, or high-end consumer brands.
- Understanding of premium customer segments, aspirational positioning, and experiential marketing.
- Experience developing exclusive brand experiences and high-value customer engagement strategies.
Experience and Qualifications
Candidates should have 6–9 years of relevant experience in marketing and brand management, preferably with a proven track record of building brands and delivering measurable marketing results. A bachelor's or master's degree in Marketing, Business Administration, Communications, or a related field is preferred.