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RIVET is a nonprofit start-up that harnesses the purchasing power of young consumers to fund their generation’s leadership and innovation. We work with brands and influencers to create pop-culture moments, products, and experiences about which Gen Z is passionate, giving young people more options to support brands that share their values. When young people choose to support our brand partners, they trigger donations that fund the work of youth changemakers around the world. Co-led and co-designed by young people, RIVET represents the largest investment in youth-led social change…ever.
Over the next ten years, our conservative business model estimates that we will invest between $250MM and $375MM in youth-led social innovation in the areas that young people (and corporate ESG priorities) care most about: education, sustainability, health & wellness, and poverty & inclusion. Building on our founder’s three-decade research in youth development that grew out of the Harvard School of Education, we will:
- Measure project impacts on broader communities, as well as the impact of investment on the young people themselves.
- Track where funding comes and goes with full transparency.
- Maintain a self-sustaining financial model, with 10% of revenue covering our operations.
A year ago, RIVET was just an idea. Since then, we have achieved many milestones in our organizational start-up phase:
- Designed a youth-focused brand and engaged potential brand and NGO partners.
- Launched a sustainable business model. RIVET is structured as a nonprofit with a uniquely self-sustaining financial model driven by co-branded product sales
- Assembled our staff leadership team. RIVET is being brought to market by a team of leaders at the intersection of youth-led impact, consumer power and brands.
- Assembled our Advisory Council. We are fortunate to have the brilliant guidance of C-level executives from some of the world's biggest brands.
- Piloted a proof of concept. Through a partnership with Funko we raised $350,000 with $100,000 supporting RIVET operations and $250,000 supporting 1,000 youth projects in 66 countries
- Raised $1.7MM in philanthropic start-up capital