Your Responsibilities:
Business Planning & Performance Management- Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month.
- Develop and manage the marketing budget, dynamically allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance.
- Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year.
- Lead the go-to-market planning for key new product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance.
- Lead the end-to-end planning and execution of S-tier promotional campaigns, such as Black Friday, Prime Day-related events, and seasonal promotions, including overall strategy, budgeting, cross-functional coordination, and post-campaign reviews.
- Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel-level targets, budgets, and execution strategies, and overseeing implementation.
- Define the strategic direction for membership and CRM programs, setting targets for repeat purchase rates and customer lifetime value (CLV), while reviewing key campaigns and automation workflows.
- Define partnership strategies and performance evaluation criteria for external agencies and affiliate partners, and monitor their performance and ROI.
- Develop the overall e-commerce store strategy, including product assortment, pricing, site architecture, and conversion rate optimization (CRO), and oversee the implementation of optimization initiatives.
- Establish quality standards for localized content, visual design, and landing pages to ensure brand consistency across all customer touchpoints.
- Oversee and drive improvements in third-party logistics (3PL) operations and customer service, with a focus on enhancing service quality and customer satisfaction.
- Establish daily, weekly, monthly, and quarterly business review (QBR) processes to track core KPIs, identify performance gaps, and drive corrective actions.
- Conduct attribution analysis using Shopify Analytics, GA4, and advertising platform data to optimize channel performance and inform strategic decisions.
- Conduct regular competitor and market research and translate insights into actionable business improvement initiatives.
Your Profile:
- 5+ years of experience in e-commerce, online retail, DTC, or digital business management.
- Proven track record of driving online revenue growth, profitability, and marketing ROI.
- Experience in business planning, forecasting, budget management, and promotional campaign execution.
- Strong expertise in performance marketing, CRM, SEO, affiliate marketing, and customer acquisition.
- Hands-on experience with Shopify, GA4, and e-commerce analytics tools.
- Strong understanding of merchandising, pricing, conversion rate optimization (CRO), and customer experience.
- Proven ability to lead cross-functional projects and manage external agencies and partners.
- Fluent in English and Chinese; German language skills are a plus.
What we offer:
- Visa Sponsorship for Germany
- An independent role with growing responsibilities in an innovative, and market-leading international company.
- A friendly and motivated team and excellent opportunities to develop yourself within the company.
- Partial home office possible (1 day per week).
- An attractive salary with target-related OTE bonus.
- 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
- Company pension scheme (betriebliche Altersvorsorge).
- Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
- Employee referral award.
- Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
- Ergonomic office chairs and height-adjustable workplaces.
- Modern office with free parking places.
- Free drinks and good tea and coffee.
- Employee discounts on our wide range of our products.