Copywriter - Kraken Pro.

Accountabilities

• Create high-performing copy: Develop clear, compelling, and conversion-focused messaging for marketing campaigns, landing pages, emails, in-app experiences, paid advertising, and social media.

• Connect with the trading community: Write in a voice that resonates with crypto traders and online financial communities, balancing humor, directness, and technical precision.

• Support product launches: Turn complex product features, technical updates, and new releases into engaging narratives that communicate value and encourage adoption.

• Maintain brand consistency: Help define, evolve, and protect the brand's tone of voice across all customer touchpoints, from campaign headlines to push notifications.

• Collaborate cross-functionally: Partner with Design, Product, Growth, and Social teams to develop creative briefs, refine messaging, and deliver campaigns efficiently.

• Optimize content performance: Develop and test copy variations, analyze results, and continuously improve messaging based on performance data and audience insights.

• Ensure accuracy and compliance: Work with Legal and Communications teams to deliver accurate, responsible, and compliant messaging across different markets and platforms.

Requirements

• Relevant experience: At least three years of experience in copywriting or content creation, ideally within fintech, cryptocurrency, trading, or a related industry.

• A strong portfolio: Demonstrated experience creating copy that captures attention, drives engagement, and inspires action. Practical results and creative work matter more than employer credentials.

• Exceptional writing skills: Ability to produce concise, persuasive, and engaging content across multiple formats, including headlines, long-form copy, microcopy, scripts, social media threads, email sequences, and taglines.

• Knowledge of crypto and trading culture: Familiarity with trading communities, industry terminology, market dynamics, and the language used by active traders.

• Adaptability and speed: Comfortable working in a fast-moving environment, managing competing priorities, and delivering high-quality copy under tight deadlines.

• AI proficiency: Strong ability to use AI-powered tools to accelerate workflows, improve productivity, and increase creative output while maintaining quality and originality.

• Creative judgment: Excellent editorial instincts, attention to detail, and the ability to simplify complex ideas without losing their meaning.

• Collaboration and communication: Strong interpersonal skills and the ability to work effectively with designers and cross-functional teams, including providing creative briefs, placing copy in Figma, and developing quick mockups when needed.

• Ownership and initiative: A proactive, self-directed approach, with the confidence to generate ideas, experiment with messaging, and continuously improve creative output.

Candidates who do not meet every listed requirement but bring relevant skills, strong creative work, or a genuine passion for crypto and trading are encouraged to apply. The recruitment process may include job-related skills or work-style assessments, considered alongside professional experience and interviews.

Benefits

• Flexible work environment: An opportunity to work remotely from Romania, subject to the partner company's employment and work-location arrangements.

• Meaningful impact: Help shape the messaging and community engagement of a product serving a global audience of active traders.

• Creative ownership: Contribute to brand voice development, campaign concepts, product storytelling, and experimentation across multiple channels.

• Cross-functional collaboration: Work alongside professionals across Design, Product, Growth, Social, Legal, and Communications.

• AI-enabled workflows: Apply modern AI tools to enhance productivity, streamline creative processes, and expand your impact.

• Professional development: Build expertise at the intersection of copywriting, financial technology, digital marketing, and trading culture.