Director, Product.

Accountabilities

• Define and own the vision for the product technology portfolio, encompassing internal applications, automation, AI capabilities, and external software products.

• Establish how systems and applications work together as a unified, scalable ecosystem, continuously adapting the product strategy to evolving business needs, customer expectations, and technology developments.

• Manage the product portfolio by determining which products to build, integrate, consolidate, retire, or purchase, ensuring each has a clear purpose, target audience, and strategic role.

• Partner with technology leadership to align product architecture with technical architecture and support long-term scalability.

• Direct the development of internal tools that help service teams deliver marketing services more efficiently, consistently, and intelligently, ensuring solutions address real user needs.

• Lead the strategy for client-facing products, including analytics offerings and future market opportunities, transforming internal capabilities into valuable external solutions.

• Lead, coach, and develop Product Managers, establishing clear operating rhythms and consistent standards for product strategy, user empathy, and design quality.

• Provide development teams with clear direction, well-defined problems, and implementation-ready requirements, maintaining strong standards for product requirements documents (PRDs) and acceptance criteria.

• Guide development and testing timelines, maintain focused roadmaps, and prioritize initiatives according to their expected business and customer impact.

• Oversee product intake, feedback collection, prioritization, pilot programs, and rollouts, establishing criteria for production readiness and ensuring successful adoption.

• Define product-specific key performance indicators (KPIs) and report on adoption, usage, operational improvements, and software cost savings.

• Translate product performance data into clear insights about business value, service delivery effectiveness, and customer outcomes.

• Monitor emerging developments in AI, automation, and product management practices, conduct structured evaluations, and recommend adoption or rejection based on evidence and strategic fit.

• Take on additional responsibilities as needed to support business and product objectives.

Requirements

• At least 6 years of experience in product management or product leadership, including 2 or more years managing Product Managers or product teams.

• Demonstrated success defining product vision and strategy across a portfolio of related products, consolidating overlapping tools into a coherent platform, and bringing new products to market.

• Experience delivering both internal tools and external, client-facing software products, including AI-enabled, automation, and data-driven applications developed in partnership with engineering teams.

• Strong analytical and data-driven decision-making skills, with experience defining product KPIs, directing dashboard development, and translating usage and adoption metrics into measurable business outcomes.

• Working knowledge of how digital marketing agencies operate and deliver services.

• Strong command of product management processes, including PRDs, acceptance criteria, prioritization, pilot programs, and product rollouts.

• Ability to participate credibly in architecture and technical delivery discussions in collaboration with technology leadership.

• Hands-on experience with Agile delivery methodologies, such as Scrum, Kanban, or equivalent frameworks.

• Strong product design and user experience judgment, informed by user research, customer feedback, and adoption measurement through interviews, NPS, surveys, and similar methods.

• Comfort working in a fast-paced, AI-accelerated environment, with practical familiarity with AI-assisted development tools such as Claude Code and cloud-native platforms such as Google Cloud Platform.

• Strong leadership, communication, and stakeholder management skills, with the ability to align cross-functional teams around shared priorities.

• A strategic mindset combined with execution discipline, sound business judgment, and the ability to balance customer needs, technical considerations, and organizational objectives.

• Must be located in the United States and authorized to work there. Employment visa sponsorship or transfer is not available at this time.

Benefits

• Annual salary ranging from $140,000 to $160,000.

• Health insurance.

• 401(k) retirement and savings plan.

• Generous paid time off.

• Flexible scheduling.

• Remote-first work culture.

• Professional development opportunities.

• Employee referral program.

• Additional employee benefits and perks.

• A collaborative environment that supports professional growth, shared accountability, and meaningful work.