Lead Solution Marketing Manager, Cybersecurity Segments and Industries.

Accountabilities

• Develop a strong understanding of priority industries and customer segments, including market trends, customer challenges, buying priorities, and emerging business opportunities.

• Translate complex cybersecurity and technology capabilities into clear, customer-focused messaging, value propositions, use cases, proof points, and differentiated narratives.

• Create industry- and segment-specific positioning that connects cybersecurity solutions to customer needs and measurable business outcomes.

• Develop market-facing content, including solution briefs, eBooks, whitepapers, research reports, presentations, website content, and other marketing assets that support go-to-market initiatives.

• Build sales enablement materials that help sales teams understand industry challenges, customer priorities, relevant use cases, and the value of cybersecurity solutions.

• Adapt overarching solution messaging and content to address the needs of specific industries, customer segments, and buyer audiences.

• Collaborate with solutions marketing, product marketing, sales, demand generation, creative teams, analyst relations, and subject matter experts to ensure messaging is accurate, compelling, and consistent.

• Incorporate customer feedback, sales insights, market research, and industry intelligence to continuously improve messaging, content, and use cases.

• Manage marketing projects independently, coordinating stakeholders and priorities to deliver high-quality work aligned with broader marketing and business objectives.

Requirements

• Bachelor's degree in marketing, business, communications, cybersecurity, information technology, or a related field; equivalent relevant experience will also be considered.

• At least 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.

• Familiarity with cybersecurity topics such as network security, Secure Access Service Edge (SASE), distributed denial-of-service (DDoS) protection, managed security services, threat intelligence, cloud security, zero trust, or security operations.

• Strong writing, communication, and storytelling skills, with the ability to simplify complex technical concepts into clear, compelling customer-facing content.

• A solid understanding of customer needs, market dynamics, and go-to-market strategies, with the ability to translate insights into relevant marketing initiatives.

• Experience developing messaging, content, and marketing programs for specific industries, customer segments, buyer audiences, or technology use cases.

• Strong project management and organizational skills, including the ability to manage multiple priorities and deliver projects effectively.

• Experience marketing complex B2B technology solutions, ideally within cybersecurity, networking, cloud computing, managed services, or telecommunications.

• Ability to use customer, market, audience, and pipeline insights to identify opportunities and inform marketing strategies.

• Strong collaboration and relationship-building skills, with the ability to work effectively across cross-functional teams and technical subject matter experts.

• Ability to work independently, exercise initiative, and adapt messaging and content to evolving business and market needs.

Benefits

• Annual base salary: Varies by work location:

  • $84,629–$112,838 in AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.

  • $88,860–$118,480 in CO, HI, MI, MN, NC, NH, NV, OR, and RI.

  • $93,092–$124,122 in AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

  • Comprehensive benefits: Access to a range of health, life, and voluntary lifestyle benefits designed to support physical, mental, emotional, and financial well-being.

  • Incentive opportunities: Details about short-term incentives, long-term incentives, and other compensation arrangements can be discussed during the selection process.

  • Remote work: Fully remote position open to candidates across the United States.

  • Professional development: Opportunity to contribute to cybersecurity marketing strategy, collaborate with cross-functional experts, and influence go-to-market initiatives.

  • Travel: Occasional travel for team meetings, customer engagements, sales events, and industry conferences.