Job Overview:
At Mama Shelter, we don't do boring corporate marketing. As our Brand & Marketing Manager, you are the ultimate storyteller, culture curator, and guardian of the Mama voice in Mexico City. You are responsible for making sure our hotel is the undisputed epicenter of local happenings—where locals love to hang out and travelers dream of staying. You bridge the digital world with real-life experiences, blending local flair with global brand guidelines.
Key Responsibilities:
Brand Voice & Storytelling: Locally adapt and execute global brand strategies to ensure Mama Shelter Mexico City remains relevant, playful, bold, and culturally connected.
Content Creation & Social Media: Drive the local social media strategy (Instagram, TikTok, etc.) with thumb-stopping, authentic, and high-energy photo/video content that captures the true spirit of the hotel and restaurant/bar.
Events & Happenings: Conceptualize, promote, and execute killer events, live music nights, pop-ups, and activations that position Mama’s public spaces as the go-to hotspot in the neighborhood.
PR & Influencer Partnerships: Build and maintain relationships with local tastemakers, lifestyle journalists, creators, and media figures to secure organic buzz and high-impact coverage.
Campaign Management: Plan and oversee local digital marketing campaigns, email marketing, and paid media initiatives to drive F&B covers and room bookings.
Data & Analytics: Monitor marketing performance metrics, social engagement rates, and ROI to continuously optimize strategies and report back to leadership.
Qualifications & Skills:
Experience in Marketing, Brand Management, or PR, ideally within lifestyle hospitality, F&B, entertainment, or fashion.
Exceptional command of English and Spanish (both are essential for local and international storytelling).
A deep pulse on Mexico City’s cultural, culinary, and nightlife scene, with a killer aesthetic eye and creative mindset.
Hands-on experience with content creation, social media algorithms, community management, and basic design tools.