Main Stakeholders
- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Scope
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
Main Responsibilities
Business & Financial Acumen
- Be aware of the Brand Financial processes:
- Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP preparation
- 1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Execute:
- Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
Marketing Mix Optimization
- Implement all activities related to the Functional Plan
- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
- Build strong relationships with internal stakeholders.
- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
- Degree level education (or equivalent), preferably Life Sciences or Economics
- Minimum 2 years of relevant experience with proven track record of success within Biotech/Pharma/FMCG
- Strategic Thinking attitude
- Excellent analytical and communication skills
- Proven working knowledge of healthcare environment
- Project Management skills
- Local and international mobility
- English language proficiency verbally and in writing
Preferred:
- Marketing experience in Immunology
- Infield Experience
- Product launch management support
Your total reward package at AbbVie will be made up of multiple components, including compensation, well-being and benefits.
In this role, you will receive base pay and annual short term incentive subject to AbbVie's global policy. You will also receive a number of benefits including life assurance, medical plan, flexible benefits, etc.
In this role, you will also be entitled to receive a company car.
Full details of our comprehensive package will be shared during the recruitment process.
The national collective bargaining agreement applicable to this position is B011 – CCNL Chemical-Pharmaceuticals Industry.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html