Reporting to the Virology, Emerging and Mature Assets General Manager, the Associate Director will take responsibility for developing the brand strategy & implementing tactical activities to meet overarching franchise goals in International markets. The role will lead strategy and execution across mature brands and emerging obesity assets, prioritizing high-impact support, affiliate alignment, and cross-functional coordination. Drive commercial planning, evidence generation, stakeholder engagement, competitive insight, and disciplined budget management to strengthen franchise performance and growth.
Responsibilities:
Mature Brands
- Develop and execute strategy for selected mature brands, with a strong focus on prioritizing where support will have the greatest impact.
- Continuously assess market dynamics, performance trends, and brand needs to identify the most effective opportunities to strengthen and grow franchise position.
- Communicate clearly and concisely to build affiliate understanding, alignment, and buy-in on strategy, tactics, and support priorities.
- Build strong, trusted relationships with external customers and key internal stakeholders to support brand success.
- Gather and synthesize competitive intelligence and market insights from internal and external sources to guide decision-making and prioritization.
- Manage the annual franchise budget with discipline, ensuring resources are allocated to the highest-priority brand and affiliate support needs.
Obesity Emerging Assets
- Contribute to commercial planning, including creation and refinement of value propositions, potential positioning, early lifecycle planning, and associated revenue/cost forecasting.
- Drive commercial evaluations of additional potential indications across multiple potential patient populations and sub-populations for existing assets and Business Development opportunities, in close partnership with iMAP, BD and PCS teams.
- Co-create and contribute to clinical and medical evidence generation plans in partnership with R&D.
- Partner with PCS, Insights and market research teams to develop and validate value propositions through HCP and patient engagement.
- Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and gathering support for development plans of the obesity franchise.
- Bachelor’s Degree required.
- Proven marketing experience with increased proficiency in brand strategy development, execution and commercial planning.
- Previous pharmaceutical brand experience in an affiliate is preferred.
- Ability to multitask and prioritize, excellent time & organization management skills, attention to details.
- Ability to work independently and as part of a team on various projects simultaneously.
- Has positive attitude and build strong relationships with peers and cross functionally to enable higher performance.
- Influences others, including those over whom they have no direct authority.
- Demonstrates leadership & build close relations across various functions and affiliates to ensure buy-in & roll-out of the strategy/tactics.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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