Key Accounts Manager - Quick Commerce; Royal Canin India; Bengaluru.
REMOTESALES & MARKETING
Job Description: Job Purpose The Key Account Manager contributes to reaching the growth objectives for the brand & is responsible for building the joint business plan, defining & tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal & external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel. Job Responsibilities • Developing the Sales and Marketing plans for Quick Commerce – Now & Minutes • Responsible for delivering Primary & Secondary targets set for the year as per the phasing. • Negotiation & Contract Management: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements. • Driving JBP (Join Business Plan) drawn up with the platform with the objective of driving share gain & volume growth • To drive Forecast Accuracy at SKU level for all the service regions for the platform • Maintaining Availability ( Now & Minutes ): OSA, Listed DS OSA & low Out of Stock • Building Product Assortment at platform level (Now & Minutes) with an objective of driving premiumization & New to Brand portfolio. • Develop & execute Marketing Activation Calendar in alignment with platform like Now/Minutes, & CMM (Customer Marketing) • Responsible for driving Perfect Digital Store on platform as per the regional guidelines with the platform • Control and efficiently deploy budget for brand building with the platform • Work closely with all internal stakeholders (Finance, Marketing, and Supply chain) and ensure adherence to define • Maintain Financial Hygiene with all customers working closely with S&F team viz; CN, Payment & NOC • Data Analysis & Insights – Share category insights, consumer trends & competition strategy to support overall business. Job Specifications/Qualifications Education & Professional Qualifications MBA or Equivalent Degree Knowledge / Experience Ecom/Qcom experience, someone who understands digital & retail media with be added advantage with minimum 3yrs of experience Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.