About the Role The Senior Manager, Strategic Marketing is responsible for defining and driving the growth strategy across a portfolio of market-leading events. Acting as the strategic authority for the portfolio, this role combines market intelligence, customer insight, commercial planning, and marketing leadership to ensure sustainable growth in visitor attendance, customer engagement, and event performance. Working closely with Event Directors, Sales Leaders, and Marketing Leads, the successful candidate will translate market opportunities into actionable growth strategies while ensuring effective execution across multiple events. Key Responsibilities Develop and own the strategic marketing direction for a portfolio of events, ensuring alignment with business growth objectives. Analyze market trends, competitive activity, customer needs, sales performance, visitor behavior, and industry developments to identify growth opportunities. Define event positioning, value propositions, audience strategies, and market expansion initiatives. Work with the Marketing Lead to determine overall sales and visitor targets, channel-level targets, target audiences, budget allocation, and key strategic initiatives. Partner with Event Directors and Leads to establish innovative marketing strategies Guide portfolio-level planning, including audience segmentation, campaign investment, channel strategies, and budget allocation. Monitor performance metrics, conversion rates, customer engagement, NPS, and ROI to identify areas for optimization. Provide strategic guidance and challenge to Marketing Leads regarding campaign strategies, post-show reviews, customer insights, and future growth plans. Communicate strategic priorities, market context, and business objectives to cross-functional marketing teams. Requirements 15+ years of all-round marketing experience Proven experience developing and growth-focused marketing strategies. Experience managing multiple industries, brands, events, or business lines simultaneously. Experience working closely with senior stakeholders and influencing strategic business decisions. Strong strategic and commercial mindset. Strong stakeholder management and cross-functional leadership skills. Excellent communication and presentation skills. Ability to work effectively in a fast-paced and evolving business environment. ポジション概要当ポジションは、複数の展示会・イベントで構成されるポートフォリオの成長戦略を策定・推進する戦略マーケティング責任者です。市場環境や顧客ニーズ、競合動向、事業データを多角的に分析し、各イベントの成長機会を特定するとともに、中長期的な事業成長を実現するマーケティング戦略の立案・実行をリードしていただきます。主な業務内容ポートフォリオ戦略の策定・推進担当イベントポートフォリオにおけるマーケティング戦略および成長戦略の策定・推進事業目標と整合した長期的な市場開拓戦略の立案イベントごとのポジショニング、価値提案（Value Proposition）、ターゲット戦略の設計市場拡大および新たな成長機会の特定市場分析・顧客インサイトの活用市場トレンド、競合動向、顧客ニーズ、来場者行動、業界動向の分析売上実績や来場者データをもとにした成長機会の発見顧客インサイトを活用した戦略的なマーケティング施策の提案事業計画およびマーケティング投資の最適化 Marketing Leadと連携し、売上目標、来場者目標、ターゲットオーディエンスの設定マーケティング予算配分および重点施策の立案オーディエンスセグメンテーション、チャネル戦略、投資計画の策定ポートフォリオ全体の視点からマーケティングリソースの最適化を推進パフォーマンス管理・戦略改善 KPI、コンバージョン率、顧客エンゲージメント、NPS、ROI等の分析マーケティング施策の成果検証および改善提案イベント終了後のレビューを通じた継続的な戦略改善ステークホルダーマネジメント Event DirectorおよびMarketing Leadとの戦略的パートナーシップ構築クロスファンクショナルチームへの戦略方針の共有・浸透経営層への提言および戦略的意思決定の支援応募資格必須条件マーケティング領域における15年以上の実務経験ブランドマーケティング、BtoBマーケティング、イベント経験事業成長を目的としたマーケティング戦略の立案・推進経験複数の業界、ブランド、事業、またはプロダクトを横断的に管理した経験経営層や事業責任者などシニアステークホルダーとの協業経験データや顧客インサイトに基づく意思決定能力求めるスキル・経験高い戦略思考力とビジネス感覚優れたステークホルダーマネジメント能力組織横断でプロジェクトを推進するリーダーシップ論理的思考力および分析力高いコミュニケーション能力およびプレゼンテーション能力変化の速いビジネス環境において成果を創出できる実行力求める人物像マーケティング視点だけでなく、事業成長の観点から戦略を描ける方全体最適の視点でポートフォリオをマネジメントできる方社内外のステークホルダーを巻き込みながら変革を推進できる方データと顧客理解をもとに意思決定できる方新しい市場機会を発見し、事業成長につなげられる方 We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital solutions to help customers learn about markets, source products and complete transactions at over 350 events in 25 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

Senior Manager, Strategic Marketing.

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