About your tasks:
Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation.
Strategically develop and scale the paid search advertising channel, shaping its long-term direction.
Take full responsibility for significant advertising budgets, spending them as if they were your own.
Optimise the search & shopping campaign portfolio end-to-end: structure, bidding, audiences, feeds, and copy.
Analyse performance data, surface insights, and translate them into concrete optimisation actions.
Own the annual budget plan and KPI framework; present results and strategy to senior stakeholders.
Lead A/B and multivariate testing initiatives and turn learnings into lasting improvements.
Collaborate closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and measurement accuracy.
🤖 AI & Automation: We actively encourage using AI tools, scripts, and automation to multiply your impact. If you've built smart workflows or experimented with LLMs in a marketing context - bring those ideas. We want to hear them!
About you:
5+ years of hands-on SEA / Performance Marketing experience, with proven ownership of Shopping and Search campaigns at scale.
Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimisation — tools like ProductsUp are a plus.
Strong analytical mindset: you live in the data, love finding patterns, and know how to act on them.
Proficient in Excel / Google Sheets; comfortable with attribution models and web analytics (GA4, etc.).
Fluent English is a must; German is a strong plus and will give you an edge in our team.
Our office is in Cologne. If you're nearby, great! If not, remote (within Germany) works just fine for day-to-day. That said, we do have team events and moments where being in the office matters, and we'd expect you to join those.
About your benefits:
Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
Personal development: Grow! We support and encourage your leadership development through various in- and external trainings.
Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).
Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.
Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.