The Engagement Manager leads efforts to recruit, retain, and engage ACOG members and volunteer by developing and carrying out data-informed membership marketing and engagement strategies in partnership with Membership leadership. This role works with the marketing, communications and design teams to create member-focused campaigns and collateral. The Engagement Manager also oversees volunteer engagement, building a strategy that supports the organization's mission and recognizing volunteer contributions. In addition, the position leads and manages ACOG's online member community and engagement tools, including Gather Voices, by driving participation, setting governance guidelines, and reporting on engagement trends to internal stakeholders.
Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.
Duties/Responsibilities:
- Provide membership marketing guidance, content review, and serve as a departmental liaison to support and collaborate membership marketing efforts across the organization.
- Support brand awareness and ensure that ACOG brand guidelines are enforced.
- Analyze membership data to inform strategic planning for member retention and recruitment.
- Execute member recruitment and engagement strategies in collaboration with Membership leadership.
- Partner with marketing team to expand and diversify member reach for programs, events, and products.
- Develop and lead a volunteer engagement strategy that aligns with the organization’s mission, membership strategy and strategic priorities.
- Recognize and celebrate volunteer contributions through appreciation programs, awards, and regular communication.
- Develop member-focused collateral for all member campaigns and as needed for various initiatives in collaboration with design team.
- Manage and support the use of the Gather Voices platform as an ACOG-wide membership engagement tool.
- Develop, manage and execute ACOG’s online member community strategy to support the online increase awareness, drive participation and engagement, and add value for members.
- Develop a metrics strategy and reporting mechanism to track and share community forum usage, engagement, trending topics, opportunities, and risks with internal stakeholders.
- Guide and support community channel owners by helping them develop strategic content plans to assist them in accomplishing their platform goals.
- Develop a clear process, including key performance indicators, for the creation of new online member communities, and the assessment of existing communities to include recommendations for modifications.
- Create and manage moderation, guidelines and governance for the online community and enforce when needed.
- Perform other duties as assigned in support of organizational priorities.
Required Skills/Abilities:
- Understanding of membership/customer life cycle.
- Excellent analytical, interpersonal and communication skills.
- Demonstrated customer service proficiency, exhibiting high standards of timeliness and responsiveness.
- Strong problem-solving abilities and curiosity.
- Collaborative mindset suited for cross-department teamwork.
Education and Experience:
- Bachelor’s degree, preferably in communications, marketing or related field.
- 5 years membership association experience, communications experience.
Our Perks
Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!
ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.