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NordPass

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PPC Specialist · Mid-Senior.

SENIOR LEVEL
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Join our team as

PPC Specialist · Mid-Senior

Vilnius / Kaunas
Hybrid
Marketing & Communications

At Coveron, we’re building a complete identity theft protection service.

Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.

Your impact? Helping people protect their identities, spot threats early, and recover stronger.

Main responsibilities

  • PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit);

  • Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors);

  • Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily;

  • Formulate hypotheses, run rigorous A/B tests, and analyze performance data;

  • Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals;

  • Ensuring the outstanding quality of campaigns' setup and materials/components we use;

  • Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders;

  • Daily performance monitoring via platform interface, GA, and Looker across all channel activities;

  • Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders’ needs for metrics, and providing feedback afterward;

  • Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.


Core requirements

  • Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus;

  • Understand all digital marketing metrics and be able to explain relations between them;

  • Exceptional knowledge of various conversion setups and tracking points;

  • Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies;

  • Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations;

  • Excellent spoken and written English skills;

  • Proven experience working with large-scale budgets;

  • US media buying experience is a huge advantage;

  • Interpersonal skills, liaising with key vendors.

 

What we offer

🎓 Sharpen your edge

Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.

🌿 Take the time you need

Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.

🏥 Get premium healthcare

Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.

🪷 Protect your peace

A peaceful mind isn’t a luxury — it’s the foundation. We provide free subscriptions to top-rated Calm and Headspace apps, offer resilience and mindfulness trainings, and run dedicated mental health events.

🏋🏻 Own your fitness

Feeling good shapes how you work, think, and create. That’s why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.

🌴 Pack your bags for workation

Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. It’s legendary. If you’ve heard stories, they’re probably true.

✈️ Work from anywhere

New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.

🎁 Celebrate your milestones

The moments that make life special shouldn’t pass quietly. Birthdays, work anniversaries, weddings, new family members — each is marked with a special gift.

👶🏻 Parent with ease

When you’re a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.

🎉 Join the party

It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for — our iconic summer and winter celebrations.

⭐ Unlock Cyber City

Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].

PPC Specialist · Mid-Senior

Vilnius / Kaunas
Hybrid
Marketing & Communications

Salary range

€2,600 – €4,700 gross / month

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31 Oct, 2026
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