The Marketing Events Manager for the Detroit Lions will be an integral part in the day-to-day operations of the marketing department, with a primary focus on leading the organization’s efforts to create a best-in-class overall fan experience for all Detroit Lions tentpole events and game days.
ESSENTIAL FUNCTIONS:
The Marketing Events Manager position will have daily responsibilities including, without limitation, the following:
- Act as the primary organization contact and manage agency relationship with third-party vendor, Activate, for scheduling and activating the Detroit Lions Mobile Marketing Unit – an immersive, interactive trailer utilized at Lions tentpole events, team community events, partner events, festivals, and school functions.
- Primary lead for all fan experience initiatives relating to Detroit Lions Training Camp and open fan practices, including pre-event prep and planning, hospitality vendor management, fan ingress, egress, parking, entry, fan giveaways and promotions, event communication, and intern oversight
- Leading the planning and execution of marquee special events supporting the Detroit Lions business interests including Training Camp, NFL Draft parties, watch parties, and brand marketing events
- Assist in the planning and execution of all pre-game, in-game, and post-game promotional elements that impact Overall Gameday Satisfaction including Pride Plaza tailgate activation, power hour and concourse activities, contests and special recognitions
- Act as the event lead and assist Marketing Manager with the execution of events for the Detroit Lions Cub Club, the Pride Unleashed, Lady Lions, and other Lions fan affinity groups
- Lead the ideation and implementation of activations for the Detroit Lions tailgate area, Pride Plaza, and assist with game day responsibilities related to the activations
- Collaborate with internal departments on the conceptualization and execution of activities in support of NFL and Lions theme initiatives including; Play Football, Crucial Catch, Salute to Service, Homecoming, My Cause My Cleats, Inspire Change, Fan Appreciation
- Work closely with the partnership marketing team on tentpole event activations to ensure the partnership marketing contractual assets are being fulfilled
- Supervisor and responsible for the onboarding and oversight of the Marketing Associate, Training Camp Assistants and Detroit Lions Hype Squad – consisting of the Game Day Promotions team and Flag Crew
- Oversee tracking and maintaining marketing departmental budgets including processing invoices, tracking spend, and providing budget updates throughout the year
- Assist with marketing execution of the Lions and Detroit Lions Properties supplementary initiatives, including MAC Championship Game, Community Relations events and other Lions initiatives
- Fulfill administrative duties such as data entry, correspondence, facilitating meetings, procurement and care of operational supplies, general communication with staff, and other office and event responsibilities as necessary
NONESSENTIAL FUNCTIONS:
- Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of football operations, events, and other Marketing activities, including holidays and weekends as needed.
- Must be motivated, reliable, and able to work independently or as part of a team
- Strong writing and verbal communication skills
- Ability to work in a timely and productive manner
- Communicates effectively with team members
- Creative and innovative thinker who is detail-oriented
- Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.
QUALIFICATIONS/REQUIREMENTS:
- 4+ years of prior event management/gameday promotional experience for a professional sports team or Division 1 collegiate organization
- Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Sports Management or related fields
- Excellent interpersonal skills with ability to connect with, and relate to, all levels of staff, management, clients, and vendors.
- Proficient in computer programs including; MS Excel, MS Word, MS power-point, MS Publisher and Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Strong strategic thinker and problem solver with exceptional written and verbal communication skills.
- Experience working in diverse environments with the ability to connect with individuals of all statures. Interacts with employees, marketing partners, and club affiliates in a professional manner
- Team oriented attitude, relationship building, professional demeanor and appearance.
- Ability to work a flexible schedule including nights, weekends, and holidays
- Ability to demonstrate professionalism while interacting with high-profile individuals and external partners.
- May require work out of both the Ford Field Management Office and the Meijer Performance Center
- A valid Driver’s License and good driving record
- You may use AI as a tool in creating your application, but this role is powered by human talent—your judgment, experience, and character are integral. Please let your personal talent shine.