Position: Digital Marketing Manager
Salary: 2,000-$2,200 AUD/month
Working Hours & Conditions: Australian business hours
Holidays : To follow
ABOUT THE COMPANY:
The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling.
ROLE OVERVIEW:
The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.
RESPONSIBILITIES:
Audit & Strategy
- Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
- Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
- Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly
Content, Website & SEO
- Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
- Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
- Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
- Edit simple videos and graphics to support content and social channels
LinkedIn, Social & Campaigns
- Build and run the LinkedIn presence for the company and its people, with a regular content calendar
- Plan and run email and campaign activity to nurture leads and promote services
- Test paid or local campaigns when they make sense, such as search or local advertising.
Reporting & Client Offering
- Track traffic, leads, and campaign results, and report simply to the Director
- Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
- service
Requirements
Non-negotiable
- Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution
- Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search
- Excellent written English, able to write clear, credible content for business buyers
Experience managing LinkedIn for a business and building a content calendar - Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster
- Able to audit, prioritise and work independently with limited direction
Strong Plus
- Experience marketing managed IT, cyber security, cloud or telecommunications services
- Experience with simple video editing (for example CapCut) and design tools (for example Canva)
- Experience with analytics and reporting tools, and with CRM and email marketing platforms
- Experience building marketing reports for clients
- Experience with local and regional marketing in Australia