At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $3B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Why this role matters
Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. It has its own go-to-market team, budget, and lead target, and content is how app founders and growth leads first hear about it: research built on Adapty data, lead magnets, webinars, case studies.
You'll own that content. The first three months are hands-on: you write and ship every piece yourself, learn the product and the audience, and find out what brings leads. From month four, you run the content plan for the Builder and decide what to scale and what to cut.
What you'll do
Ship a data-led research piece every two weeks and turn it into a lead magnet: a gated report, an interactive tool, a Claude skill. You pull the data from our internal analytics and find the story
Repurpose every piece for LinkedIn through employee advocacy: posts for the product owner's personal account and the team's
Turn every webinar into a campaign, not a one-off: you set the angle, write the Luma page and promo, and afterwards cut it into a recap, LinkedIn clips and a follow-up that keep it working as a lead magnet
Interview customers and write case studies with real numbers
Track which content brings leads from target accounts and report it weekly
From month four, own the Builder content plan
About you
3+ years in B2B SaaS content, ideally for a technical or data-heavy product
You've published research or benchmark reports you drove yourself, and you know what they brought: downloads, leads, demos
You get numbers on your own: dashboards, SQL or AI tools, no waiting on an analyst
You've packaged a webinar or event from promo to follow-up, not only written the recap
You've written case studies from your own customer interviews
You use AI in your workflow, and your copy still doesn't read like AI
Strong written English for a technical audience
Nice to have
Mobile apps, subscriptions, ad tech, MMP or dev tools background
You know paywalls, onboarding, and A/B testing from the inside
Worked in a pipeline-driven or ABM marketing team
SEO basics: keyword research, Google Search Console
Your own audience on LinkedIn, X, or Substack
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support. Language learning, sports, health insurance, laptop coverage, and more.