About the Role
Own paid growth for a consumer apps startup, beginning with a couples app preparing for a major App Store launch in November. You will manage acquisition hands-on and help shape growth strategy for future apps.
What You'll Do
Manage Meta campaigns daily, including audiences, offers, budgets, and decisions about when to pause or scale.
Use TikTok as a secondary paid acquisition channel.
Turn user-generated content into ads, brief creators, and produce a high volume of creative variations each week, using AI tools where helpful.
Measure performance beyond clicks using mobile attribution and product analytics, with a focus on CPI and cost per activated couple.
Assess tests within 24 to 48 hours and deliver a weekly performance readout.
Work toward a CPI of about $2 at scale for the November launch push.
What We're Looking For
About 1 to 5 years of experience, with hands-on ownership of real-budget Meta or TikTok acquisition for consumer apps or app-install campaigns.
Experience writing ad hooks and copy, testing creative at high volume, adapting UGC into ads, and briefing creators.
Comfort with performance data and tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Ability to optimize for CPI and downstream activation, not just click-through rates.
Experience growing a subscription app or building a product or project with real users is a plus.
Location
On-site in San Francisco, California, or remote within the United States. Palo Alto is also a listed location option.