Role Summary
- Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
- Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
- Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
- Measurement and attribution: Create a clear measurement framework for channel and campaign performance.
- Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
- Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
- Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.
Qualifications & Skills
- 5–9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.
- Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.
- Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.
- Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.
- Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.
- Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer.
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Benefits/Perks:
- Great compensation package and discretionary bonus plan
- Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
- 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
- Role Location: Mumbai
- Experian is an equal opportunities employer
- Job Location - Mumbai Onsite.
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Experian Careers - Creating a better tomorrow together
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Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here