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PEPernodricard logo

Pernodricard

CN - XIAMEN - PRC, China

Brand Ambassador, Whisky.

SALES & MARKETING
Brand Education & Mentoring • Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage. • Execute a mentoring program with key trade customers • Identify and conduct tastings/education for target groups of consumers / opinion leaders. Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development. • Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility. • Convert target consumers and influencers to the brand through tasting and brand education. • Keep an on-going relationship with key flagship bars, outlets & whisky stores. • Represent the brand at key events. • Support the local team in the retail business where possible, with brand visibility, education and communication. Brand Management/Insight • Support implementation, tracking and evaluation of planned promotional activity in the trade. • Propose, present and trial new brand initiatives, either international best practice or locally-developed. • Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers. • Highlight and promote the brand activities to relevant media/press contacts. • Present the brand to trade and lifestyle press when/where appropriate opportunities arise. Social Networking • Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts. Candidate Profile: • A University Degree, preferably in Business, Marketing or Languages. • A self-confident, outgoing individual who actively enjoys building strong relationships. • A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude. • Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner. • A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community. • A responsible attitude and approach towards alcohol. • Experience of living or studying abroad is preferred. • An interest in whisky. Job Posting End Date: Target Hire Date: 2026-11-02 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.
Pay
Not stated
Where
CN - XIAMEN - PRC, China
Work
Not stated
Type
Not stated
Posted
2 Nov, 2026
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