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LILinkedIn logo

LinkedIn

Sunnyvale, us

Principal Product Manager- Ads Optimization.

FULL TIMEHYBRIDSTAFF LEVELPRODUCT$187K–305K/YR

This role is based in Sunnyvale or San Francisco 

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities, and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology. At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.

In this role, you will lead the strategy and execution for LinkedIn’s Ads Quality systems and user experiences. You will define how we deliver ads that are relevant and valuable to members while driving strong outcomes for advertisers and the business. Working across the ads stack, you will own the trade-offs between advertiser ROI, member experience, and revenue, and advance the systems and experiences that improve relevance, safety, and performance at scale.

Responsibilities

  • Define the vision, strategy, and roadmap for Ads Quality spanning relevance, delivery, safety, and UX.

  • Set clear success metrics (member impact, advertiser ROI, quality scores, revenue lift) and drive measurable outcomes.

  • Partner with Data Science, Applied AI/ML, and Engineering to improve ranking models, bidding algorithms, auction signals, and creative quality at scale.

  • Establish rigorous experimentation frameworks (A/Bs, holdouts, offline evals) to validate causal impact.

  • Design end-to-end product experiences that raise perceived quality: better ad formats, controls, feedback loops, and transparency.

  • Influence company-level decision-making with crisp narratives, tradeoff analyses, and executive communication.

  • Mentor PMs; elevate product standards and operational excellence across Ads.

Basic Qualifications:

  • BS degree in a technology-related field  or equivalent experience.

  • 7+ years of experience in a product management or equivalent role

Preferred Qualifications:

  • 5+ years in product management with deep experience in trust/safety, policy, and privacy for ads.

  • Track record improving advertiser ROI while maintaining member-first experiences.

  • Proven leadership owning business-critical roadmaps and shipping large-scale systems with measurable impact.

  • Strong analytical chops: metrics design, causal inference basics, experimentation, and data-driven decision-making.

  • Experience building b2b products with a demonstrated ability to drive product planning, development and launch

  • Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).

  • Excellent cross-functional leadership and communication with senior stakeholders.

Suggested Skills:

  • Advertising Product

  • Advertising Technology Integrations

  • Analytical skillset/Data Science

  • Optimization

  • ABM

  • Data Analysis
     

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $187,000 to $305,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.  

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates 

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.

Pay
$187k–305k/yr
Where
Sunnyvale, us
Work
Hybrid
Type
Full time
Posted
3 Nov, 2026
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