Job Description Job title: Traditional Trade/Trade Marketing Manager Reports To: Commercial Excellence Manager Department: Commercial / Trade Marketing Location: El Tagamoa El Khames Commercial Office Role Purpose The Trade Marketing Manager is a strategic and operational powerhouse responsible for bridging the gap between Brand Strategy and Sales Execution. This role demands an expert in Route-to-Market (RTM) design and Revenue Growth Management (RGM) who can maximize investment efficiency, optimize commercial terms, and design flawless channel strategies across Traditional Trade Channel networks in Egypt. The ideal candidate will move beyond traditional visibility execution, using data analytics to drive strategic pricing, mix optimization, and trade spend productivity. Key Responsibilities 1. Revenue Growth Management (RGM) & Commercial Analytics Own the RGM agenda for the Egypt market (from commercial standpoint), focusing on the key pillars: Pricing Strategy, Promo Optimization, Commercial Terms, and Pack/Portfolio Mix. Analyze trade promotion effectiveness (ROI analysis) to shift spending away from low-performing discounts toward high-yield commercial activations. Monitor market pricing dynamics and elasticity to recommend optimized consumer pricing and margin structures for both distributors and retailers. Drive portfolio mix optimization, ensuring high-margin Stock Keeping Units (SKUs) are prioritized across relevant channels. 2. Rigid Route-to-Market (RTM) Design & Optimization Collaborate with sales leadership to architect, evaluate, and refine the country’s RTM frameworks to expand numeric and weighted distribution. Develop channel-specific "Picture of Success" (PicS) standards, defining exactly what right execution looks like on the shelf for every channel (Traditional Trade Channel). Design and deploy distributor capability programs and incentive frameworks that align partner behavior with Kraft Heinz’s volume and value targets. 3. Channel Strategy & Trade Activation Translate category and brand strategies into highly actionable, channel-specific trade marketing plans. Build & Access Loyalty Programs across the top wholesalers on a quarterly and yearly basis and measure/analyze post Allocate and manage the Trade Marketing budget with strict accountability, ensuring data-driven allocation between channels. Lead the development of impactful Point of Sale Materials (POSM) and category management initiatives that improve shopper conversion at the shelf. 4. Performance KPI & Execution Tracking Establish, monitor, and enforce commercial execution KPIs, including Share of Shelf, Planogram compliance, and secondary placement targets. Implement rigorous tracking systems to reduce Out-of-Stock (OOS) occurrences during key promotional windows. 5. Cross-Functional Integration Act as the core commercial pivot point, aligning Brand Marketing, Sales Execution, Finance, and Demand Planning. Provide robust input into the S&OP (Sales and Operations Planning) process, translating trade calendars into accurate volume forecasts. Qualifications & Experience Experience: 5 years of commercial experience within the FMCG sector, with a minimum of 3 years strictly focused on Trade Marketing, Category Management, or Revenue Growth Management (RGM). Technical Expertise: Proven, hands-on experience in mapping/restructuring Route-to-Market (RTM) frameworks and executing formal RGM frameworks (pricing, promo ROI, and trade spend efficiency). Education: Bachelor’s degree in business, Finance, Marketing, or a highly analytical field. Advanced certifications in commercial analytics or an MBA are highly valued. Skills: Strong financial acumen with deep understanding of P&L mechanics, value chains, and margin calculations. Advanced analytical skills (expert proficiency in Excel/data tools; experience interpreting Nielsen, GFK, or retailer data). Excellent stakeholder management and the ability to influence cross-functional teams (Sales, Marketing, Finance). Culture Fit: An analytical thinker who possesses an execution-oriented, high-ownership mindset. Comfortable challenging the status quo with data. Location(s) El Tagamoa El Khames Commercial Office Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.

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