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NCNclh logo

Nclh

Miami 7300, United States of America

Senior Director Casino Business Development.

LEADERSHIPSALES & MARKETING
GROW YOUR CAREER WITH US At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family! APPLY ONLINE If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered. JOB SUMMARY The Senior Director, Casino Business Development serves as the leader responsible for the strategic growth and profitability of Norwegian Cruise Line Holdings (NCLH) casino partnership business spanning the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruise portfolio. This Senior Director develops and executes the long-term strategy for acquiring, growing, and optimizing strategic relationships with casinos, casino management companies, loyalty programs, independent casino representatives, and other casino partners to deliver highly qualified casino patrons to sail on NCLH ships. This role leads the casino business development sales team, establishes market growth strategies, defines business development priorities, develops customized acquisition programs, and ensures every partnership delivers measurable guest acquisition, loyalty growth, and profitable revenue. The Senior Director requires strategic sales leadership with deep casino marketing expertise, serving as a trusted, consultative advisor to casino partners of varying size and market position by applying industry knowledge, market intelligence, and commercial insights to develop customized partnership strategies, loyalty initiatives, and promotional programs that strengthen customer loyalty, drive incremental revenue, and deliver long-term mutual player value and growth. DUTIES & RESPONSIBILITIES Strategic Business Development Develop and execute the strategy for land-based and online casino partnership acquisition, expansion, and long-term commercial growth including sales plans. Identify new market opportunities and emerging casino channels to further expand customer acquisition. Build annual and multi-year market development plans that expands NCLH’s partnership portfolio. Develops revenue forecasts. Partnership Strategy Drives the performance of the casino partnership portfolio, with accountability for guest acquisition, casino revenue and overall partnership profitability for all three NCLH brands. Design innovative partnership models that leverage the breadth and strength of all three NCLH brands, aligning their unique value propositions and commercial objectives with the strategic goals of casino partners. Consult with casino executives to develop customized marketing strategies, acquisition programs and retention programs, loyalty campaigns, promotional initiatives and reciprocal rewards initiatives. Develop and execute the commercial strategy for the Independent Casino Representative network. Continuously evaluate partnership performance and recommend enhancements that improve ROI for both organizations. Sales Leadership Lead the strategic direction of the Casino Business Development sales organization. Establish annual sales objectives, performance metrics, pipeline management standards, market penetration strategies and performance-based compensation plans. Develop sales processes, business development methodologies, and account planning frameworks. Coach and develop a high-performing team focused on strategic relationship management and consultative selling. Foster a performance culture built around accountability, commercial excellence, and measurable business results. Commercial Analytics & Performance Management Develop KPI frameworks that measure partnership effectiveness, acquisition costs, player quality, profitability, retention, and return on investment. Ensure all partnership decisions are supported by robust business cases, predictive modeling, and financial analysis. Build dashboards and metrics that measure business development and partner performance and use those metrics to continually refine and optimize partnership offerings. Analyze competitive activity and casino market trends to refine partnership strategies. Cross-Functional Leadership Partner closely with Casino Operations, Casino Marketing, Analytics and Loyalty teams to execute partnership strategies. Lead cross-functional initiatives that improve partner experience and revenue. QUALIFICATIONS Bachelor's Degree or commensurate experience required. 10+ years of progressive leadership experience in casino business development, strategic sales, casino marketing, casino partnerships, or commercial strategy. Demonstrated success developing large-scale strategic partnerships that drive measurable revenue growth. Experience negotiating commercial agreements with casino operators. Deep understanding of casino loyalty programs, player development, customer acquisition strategies, reinvestment models, and casino economics. Proven ability to build market expansion strategies supported by financial analysis and measurable business outcomes. Drives measurable year over year revenue growth. ABOUT NCLH Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year. LEARN MORE ABOUT OUR COMPANY: At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas Cruises New Releases EQUAL OPPORTUNITY EMPLOYER It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We’re thrilled you’re here to explore career opportunities with our team. If you're driven and enjoy thriving in an environment that values People Excellence, you’re in the right place! We’re incredibly proud of our team and the meaningful work we do every day. Our culture is built on Innovation, Collaboration, Transparency and Passion; our key Value Anchors that continue to drive our success and shape our future. We’re excited to learn more about your background and experiences, and to see where this journey might take us together. Please introduce yourself and let’s get connected Our team is committed to People Excellence and we make it our business to ensure that we recruit the best and the brightest talent to be a part of our growing company. If you’re ready to take your career to the next level and collaborate with our team in driving innovation, guest experiences and operational excellence, then NCLH is the place for you! Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company that operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 34 ships and itineraries to approximately 700 destinations worldwide, NCLH has exciting plans to expand our business in the years ahead. We expect to add 13 additional ships across the three brands through 2036. To learn more about our brands, please visit: https://www.nclhltd.com/brands Norwegian Cruise Line https://youtu.be/_xCrwYz_7e8 Oceania Cruises https://youtu.be/E_aptk9QNvE Regent Seven Seas Cruises https://youtu.be/irx8sLBX0Sc
Pay
Not stated
Where
Miami 7300, United States of America
Work
Not stated
Type
Not stated
Posted
2 Nov, 2026
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