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ASAstrazeneca logo

Astrazeneca

US - Wilmington - DE, United States of America

Marketing Manager, New CVRM Franchise.

SALES & MARKETING$151.2K–226.8K/HR
Marketing Manager, New CVRM Franchise At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Join us as HCP Marketing Manager in Wilmington, DE, for New CVRM Franchise where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role is responsible for the execution of promotional efforts and content development. You will be part of our agile and entrepreneurial team in the Biopharmaceuticals Business Unit, collaborate effectively with cross-functional teams, and demonstrate curiosity and openness to innovation. This position is based in Wilmington, DE. Please note - Relocation assistance is not available for this. Main Duties and Responsibilities Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that drive field effectiveness and customer engagement. Actively communicate with clients and internal stakeholders on day-to-day brand strategy execution to ensure alignment, momentum, and measurable impact. Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization. Translate and execute key strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments. Participate in the annual operational planning process, including budget inputs, resource planning, and channel mix recommendations. Conduct qualitative and quantitative research; develop customer and market insights that shape brand strategies, content, and experience design. Define and execute success metrics; analyze brand performance programs; synthesize findings into clear recommendations and action plans. Engage customers based on preferences and behaviors; tailor messaging and experiences to improve relevance, reach, and outcomes. Use innovative digital capabilities and omnichannel tools to enhance customer interactions and enable efficiency in ways of working. Demonstrate openness to new ideas; pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes. Work effectively in a team environment and collaborate with cross-functional teams, such as, Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to ensure coherent, compliant, and effective delivery. Essential Requirements Bachelor’s Degree 0-3+ years experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience OR marketing or advertising industry experience Desirable Requirements, Skills and Capabilities Sales and/or sales leadership experience preferred Advanced Degree in Business, Marketing, or Science Demonstrated Learning Agility The annual base pay for this position ranges from $151,200- $226 840. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Date Posted 03-Nov-2026 Closing Date 17-Nov-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.
Pay
$151.2k–226.8k/hr
Where
US - Wilmington - DE, United States of America
Work
Not stated
Type
Not stated
Posted
3 Nov, 2026
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