Purpose:
Brand Manager is responsible for developing and implementing effective sales and marketing strategies in the assigned therapeutic area to drive business growth and achieve revenue targets. This role requires a combination of strategic thinking, leadership, and strong communication skills.
Responsibilities:
- Responsible for sales and marketing of the assigned therapeutic area products.
- Collaborate cross-functionally, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure F2F visits, group visits, organize seminars and conferences to the target customers
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Forecast, monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Maximize Brand sales and margin revenue, through the effective management and execution of Brand activities as per Brand plan.
- Manage Brand projects locally.
- Provide clear feedback to the Manager, report and track progress with regards to planned and ongoing marketing campaigns.
- Bachelor’s degree or equivalent.
- Relevant experience with proven track record of success in sales and marketing roles within pharmaceutical industry in respective therapeutical area.
- Ability to translate strategies into actionable and realistic actions.
- Ability to lead, motivate and coordinate cross functional teams.
- Solid working knowledge of healthcare environment and evolving landscape.
- Successful customer relationship management experience.
- Account and Territory Management experience.
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
- Ability to develop and manage projects cross-functionally.
- Solid knowledge on finance principles and processes.
- Fluent local language and English.
- Excellent negotiation, communication, and presentation skills.
- Excellent computer skills.
- Valid Driving License.
fix-term contract, temporary replacement
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