The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management. Job Description: 1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc. 2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc. 3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc. 4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement. 5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate 6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc. 7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered 8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc. 9. Monitor and present relevant data, trends, successes, exceptions etc. 10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone. 11. Deliver real time content within relevant social spaces which dynamically engages the audience. 12. Creative input on content, ideas on social media viral marketing. 13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives. 14. Be enthusiastic but be responsible. Location: India - Maharashtra- Mumbai - Andheri East - The Square - Level 8 Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Senior Copywriter.

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