Summary
Join our digital marketing agency as an Ads Manager to oversee paid advertising campaigns for multiple clients. This role requires full ownership of campaigns, managing them independently while collaborating with our marketing team to achieve measurable ROI.
Deliverables
Campaign Management
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Take full ownership of campaign performance and results from strategy through execution
- Manage multiple client ad accounts simultaneously with varying budgets and objectives
- Conduct keyword research, audience targeting, and competitive analysis
- Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
- Implement unit testing methodologies to validate campaign components before launch
- Monitor campaign performance daily and make data-driven optimizations
- Manage ad budgets efficiently to maximize ROI for clients
Media Creation & Strategy
- Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
- Proactively research and recommend new media opportunities and platforms to expand client reach
- Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
- Develop advertising strategies aligned with client business goals
- Stay current on platform updates, best practices, and industry trends
- Identify opportunities for campaign expansion and improvement
- Recommend budget adjustments based on performance data
- Collaborate with content and design teams on ad creative needs
Reporting & Communication
- Create clear, actionable monthly performance reports for clients
- Provide strategic recommendations based on campaign data and market insights
- Communicate campaign performance, insights, and recommendations to account managers
- Participate in client calls when needed to discuss strategy and results
- Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.
- Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration
Required Qualifications:
- 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
- Proven track record of managing $10K+ monthly ad budgets
- Demonstrated experience with A/B testing methodologies and statistical significance analysis
- Experience assisting with or directing media creation for digital campaigns
- Experience working in an agency environment managing multiple client accounts
- Google Ads certification (required)
- Meta Blueprint certification (preferred)
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
- Ability to take full ownership of accounts with minimal supervision
- Excellent written and verbal communication skills
- Self-motivated and able to work independently
- Experience with reporting tools (Google Data Studio, Looker Studio, or similar)
Nice-to-Have Skills:
- LinkedIn Ads experience
- Microsoft Ads (Bing) experience
- Experience with landing page optimization and CRO
- Experience with unit testing frameworks for digital marketing campaigns
- Basic design skills (Canva, Adobe Creative Suite basics)
- Familiarity with CRM systems (particularly lead tracking and attribution)
- E-commerce advertising experience (Shopify, WooCommerce)
- Local service business advertising experience
- Experience with JIRA or project management tools
Work Details:
- Full-time
- Flexible schedule with required presence during Central Time business hours
- Remote position
- Monthly retainer with potential for growth to full-time
- Opportunity to take on additional client accounts as we grow
What We're Looking For:
Someone who can hit the ground running, take full ownership of client advertising campaigns, and free up our team to focus on strategic growth initiatives. You should be comfortable working independently while keeping stakeholders informed of progress and results. We need someone who thinks like an owner - proactively identifying opportunities, recommending new approaches, and driving results without constant oversight.