Company Profile:
Our client is a privately owned, dynamic business, focused on providing home appliance solutions to retailers, consumers, and business-to-business customers.
They take care of the complete supply chain, from product sourcing and factory management to home delivery and everything in between. They take the headache out of getting the right product to the right place at the right time.
They pride themselves on working closely with their licensed partners across a number of product categories and are the exclusive license holder of the Russell Hobbs brand for Microwaves, Large Appliances, Floorcare, Heating, Cooling, and Air Treatment.
Their licensed ranges include George Foreman BBQs, Rangemaster Small Appliances, and a variety of Heating, Cooling, and Air Treatment products under the Zanussi brand.
They also have a portfolio of their own brands, which offers the flexibility to react quickly to ever-changing customer needs and market trends.
They have been delighting retailers with exceptional service and innovative solutions for over 12 years. Their energetic team boasts vast experience working in this sector across both the UK and China.
Job Overview:
The Market Research Analyst will be responsible for creating and maintaining competitor benchmarks across all MDA (Major Domestic Appliances) and SDA (Small Domestic Appliances) categories, providing the business with a real-time view of market activity, competitor movements, pricing, promotions, product launches, and emerging trends.
This role will deliver actionable market intelligence that supports category strategy, product development, commercial planning, and retailer engagement.
Duties and Responsibilities:
UK Market Intelligence
• Maintain live competitor benchmarking databases across all MDA and SDA categories.
• Monitor competitor product launches, price points, promotions, warranty, innovation, retailer ranging, product discontinuations, sustainability and market activity.
• Track developments across key retailers and brands to identify opportunities for new product development.
• Ensure all market data is accurate, up to date, and actively maintained.
Weekly Reporting
Produce a concise weekly market intelligence report covering:
• Key competitor activity and market movements.
• New product launches and innovations.
• Emerging opportunities and competitive threats.
International Trend Analysis
Monitor key international markets, including:
• Germany
• USA
• Other relevant European and global markets
Research and identify:
• Emerging consumer trends
• Product innovations
• New technologies
• Design trends
• Sustainability developments
• Market disruptions likely to influence the UK market
Monthly Trend & Innovation Report
• Produce a monthly report highlighting:
• Key international market developments.
• Emerging product and technology trends.
• Innovation opportunities for future range development.
• Strategic recommendations for the UK market.
Requirements
Education & Experience
• Minimum of 2–3 years of relevant experience in Market Research Analyst
• Experience supporting the Commercial and Retail industries is preferred but not required.
• Must have experience working with UK-based or international markets/clients.
• Strong market research and analytical skills.
• Excellent attention to detail.
• Highly organised and able to manage large volumes of data.
• Strong written and verbal communication skills.
• Advanced Excel and reporting capability.
• Self-motivated with the ability to work independently.
• Naturally curious with a passion for identifying trends and insights.
• Comfortable undertaking repetitive monitoring and benchmarking tasks with a high degree of accuracy.
Deliverables
• Accurate and up-to-date competitor benchmarks maintained across all categories.
• Timely delivery of weekly and monthly reports.
• Identification of emerging trends before they become established in the UK market.
• Actionable insights that support commercial and category decision-making.
• Development of a trusted, real-time source of market intelligence for the business.
Job Type: Direct Employment
Employment Type: Full-time
Location: Remote
Work Schedule: Monday to Friday
4:00 PM–12:00 AM PH time (9:00 AM to 5:00 PM UK time), with flexibility to accommodate an agreed working schedule.
Industry: Manufacturing/Home Appliance