About the Company
Rockstar is recruiting for a mission-driven company that is solving the affordable housing crisis by providing quality, affordable rooms to rent. They're a fast-growing marketplace platform that connects members seeking affordable housing with hosts offering rooms. They are on a trajectory to scale from $50M to $500M+ in ARR and are looking for a VP of Marketing to lead their full-funnel marketing engine.
The Role We Need
They're looking for a VP of Marketing to lead and scale their full-funnel marketing engine as they work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. They need a marketing leader who can translate ambitious growth targets into measurable results, diversify their acquisition channels, and build a scalable marketing engine that supports the company's mission of solving the affordable housing crisis.
The Person We Are Looking For
They're looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. The ideal candidate has deep expertise in paid acquisition and marketing unit economics, but also understands how organic, lifecycle, social, referral, and brand marketing work together to drive growth. They are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.
Here's What You'll Be Doing Day-to-Day
- Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
- Paid Acquisition: Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels, optimizing budget allocation, creative, and landing pages against CAC and payback targets.
- Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs that increase demand and reduce reliance on any single paid acquisition channel.
- Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
- Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop campaigns and tactics that are not delivering.
- Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth, partnering with Data, Product, and Finance to improve measurement and capital allocation.
- Team Leadership: Lead, develop, and scale a multidisciplinary marketing team, establishing clear priorities, accountability, and an operating rhythm that balances execution speed with quality.
- Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth.
Here's What You'll Need to Be Successful
- Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
- Paid Acquisition Expertise: Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
- Marketplace Experience: Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable.
- Growth Scaling: A track record of helping a company navigate a significant growth phase, with the ability to explain how the marketing engine, channel mix, and operating model evolved as the business scaled.
- Data & Analytics: Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases. Ability to make informed decisions based on evidence while clearly identifying assumptions and risks.
- Hands-On Execution: Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting. Comfortable balancing strategic leadership with tactical execution.
- Team Development: Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
- Growth Mindset: A builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and a genuine commitment to the company's mission of helping more people find a comfortable place to call home.
The Interview Process
- Application Review: Your application will be reviewed for possible next steps by the Hiring Manager.
- PeopleOps Call: If you meet eligibility requirements, the next step would be a phone call with a member of the PeopleOps team for about thirty (30) minutes.
- Chief Growth Officer Interview: If warranted, the next step would be a video interview with the Chief Growth Officer for one (1) hour.
- Leadership Panel Interview: If warranted, the next step would be a video panel interview with members of the leadership team for one (1) hour.
- Panel Assessment: The panel interview will require a candidate to work on an assessment where you will showcase your market launch skills to the panel for discussion.
- CEO Interview: If warranted, the final interview would be with the CEO.
- Offer: If warranted, then we move to offer!
Compensation, Benefits, and Perks
$175,000 - $200,000 a year
Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to the business goals. In addition to base compensation, there is potential for up to a $100,000 bonus based on performance targets.
- Compensation & Equity: Competitive compensation package including an equity incentive plan and company-wide bonus opportunity
- Healthcare: National medical, dental, and vision healthcare plans
- Life Insurance: Company provided life insurance policy
- Additional Coverage: Optional accidental insurances, FSA, and DCFSA benefits
- Time Off: Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
- Retirement: 401(k) plan
- Parental Leave: Twelve (12) weeks of paid time off for both birth and non-birth parents
- Mission: The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis
Use of AI in Hiring
The company may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist the recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.