We’re seeking a proactive and strategic Lead Qualification Specialist for our Enterprise Business Development unit to own and advance qualified inbound marketing leads focused on enterprise-level solutions. This role is ideal for someone who thrives at the intersection of marketing and sales—someone who can read digital intent signals, develop tailored account-based outreach strategies, and turn marketing-qualified leads (MQLs) into sales-qualified meetings and opportunities.
The Lead Qualification Specialist will serve as the first human point of contact for many inbound prospects and will be responsible for qualifying intent, mapping buying committees, initiating multi-channel outreach, and booking meetings for account executives. This role is central to increasing conversion rates and driving pipeline from high-quality inbound interest.
Responsibilities
Lead Engagement & Qualification
Monitor and respond to inbound marketing leads tied to specific products and solutions
Assess the intent and potential value of each lead through CRM activity, behavioral signals, and context
Determine readiness to buy and route accordingly, with appropriate messaging and follow-up cadence
Account-Based Strategy & Outreach
Research each incoming lead and the broader buying committee within the target account
Develop account-based engagement plans including outreach to key stakeholders who may not have entered the funnel
Create and execute personalized campaigns across email, LinkedIn, phone, direct mail, and events
Book introductory meetings and demos on behalf of account executives
Collaboration & Handoff
Provide full meeting context and insight to account managers to improve opportunity conversion
Monitor and report on follow-up activity from sales to ensure accountability on handoff
Deliver feedback to marketing on campaign and lead quality, behavior trends, and segmentation
Insights & Optimization
Identify gaps in coverage or access within buying committees and propose outreach plans
Report trends in lead behavior and funnel progression to inform marketing strategy and content
Contribute to messaging playbooks and outreach frameworks for high-intent leads
Qualifications
3+ years of experience in enterprise sales or business development
Proven success converting inbound interest into qualified opportunities
Experience selling enterprise SaaS and/or professional services
Strong understanding of account-based sales and multi-threaded outreach
Familiarity with email automation tools, CRM systems, and prospecting platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft, LinkedIn Sales Navigator)
Excellent written and verbal communication skills with a consultative and persistent approach
Highly organized and comfortable managing multiple accounts and lead stages simultaneously
Why Join Us?
Be the bridge between marketing and sales in a high-impact, high-visibility role
Work with a supportive team focused on pipeline growth and enterprise expansion
Influence the strategy behind account-based marketing and demand generation
Join a fast-paced environment where curiosity, initiative, and collaboration drive success
In order to apply, please submit your CV in English