The overall scope of the Marketing Executive is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Gold Coast City and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
- Provide administrative/secretarial support for the marketing office.
- Coordinate and arrange appointments and schedules.
- Maintain filing system.
- Handle phone calls.
- Handle daily correspondence/financial documents such as purchase order, expense claims, etc.
- Handle all agencies/vendors invoices and act as point of contact for billing matters.
- Assist Director of Sales & Marketing in creating and implementing all Marketing activities, including but not limited to:
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Maintain hotel listings in online and offline media.
- Handle site inspection.
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Assist in the creation of the media and marketing plan.
- Conduct competition checks and benchmarking on a regular basis.
- Create office presentations.
- Create, coordinate and maintain give-aways and collateral.
- Upload and maintain picture storage and distribution systems (Picture Park & VFMLeonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Maintain updates of corporate marketing guidelines and inform colleagues.
- Attend marketing relevant meetings.
- Play support role in developing hotel Marketing budget and update budget figures periodically.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Keep themselves updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Bachelor's Degree in Marketing or Hospitality Management
- 3 years experience in a media agency
- Knowledge of Marketing basics and technical terms
- Knowledge of graphic and print technical terms
- Copywriting skills
- Data analysis skills
- Excellent skills in Microsoft Office
- Creative programmes such as photo-shop, InDesign, etc is a plus
- Excellent oral and written skills
- Search Engine Optimization (SEO) and Search Engine Marketing skills
- Content creation, Social media, and digital marketing skills