Key Purpose of the Job
To drive Direct to Consumer sales growth via FMIC brand sites in European regions including but not limited to our key EU countries. As well as future countries as we develop the eCommerce business in the EMEA territory.
Main Responsibilities
• Responsible for website merchandising of non-UK regions for our eCommerce sites Fender.com.
• Implement and maintain a tiered approach to merchandising European markets.
• Leverage Contentful (CMS) to deliver compelling site experiences showcasing our New Product Introductions, Promotions & Activations.
• Use the “Athos” tool to merchandise Search, Product Listing Pages, Cart & Recommendations Carousels.
• Delivering best in class content tailored for our digital channel.
• Work closely with the EMEA eCommerce Merchandising Manager & wider eCommerce, Marketing & Product teams to execute plans to meet revenue objectives.
• Lead and manage the translation and localisations for Fender.com.
• Day-to-day site operations in the EMEA region.
• Localising all non-English language site content including product listing pages, product detail pages, landing pages, web banners & the checkout funnel.
• Assist in the build & maintenance of on-site promotions in multiple currencies.
• Execute and maintain the translations process with internal & external partners.
• Regularly monitor inventory levels to ensure site merchandising is updated based on product availability.
• Audit sites for improvement opportunities benefiting customers & the business.
• Maintain regional promotional campaign material as well as upsell & recommendations.
• Collaborate with CRM & digital marketing to support best in class marketing campaigns.
• Monitor euro market pricing landscape.
• Regularly conduct web analytics reviews, deriving insights & actions to optimize the conversion funnel.
• Use SAP daily to perform business operational tasks.
• Incorporate SEO/GEO best practices into day-to-day merchandising.
• Assist the Customer Service department with issues or queries relating to eCommerce.
• Use AI Tools to assist with key role objectives & execution.
• Use A/B testing to deliver key optimisations to the site experience.
Person Specification
• The ideal candidate has experience executing multi-region eCommerce business activities, achieving sales goals, and delivering a first-class user experience.
• Multilingual with English & another major European language is a bonus.
• Aware of musical instrument trends with particular knowledge of European markets.
• Passionate about eCommerce & digital developments.
• Follow new eCommerce implementations of AI tools.
• Conscientious & committed to providing best results.
Essential Criteria
• Extensive experience in eCommerce, digital marketing or similar function.
• Experience in site merchandising and CMS tools within an eCommerce platform such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce etc.
• Proficient in the use of Microsoft Word, Excel, PowerPoint and Outlook.
• Ability to work on own initiative & be self-motivated.
• Excellent interpersonal skills.
• Effective communication skills, both written & verbal.
• Ability to maintain confidentiality & handle sensitive information.
• Ability to prioritise work & adapt to changing priorities.
• Work flexibly to meet the needs of the organisation.
• Excellent organisational skills
• Ability to problem solve and contingency plan.
Desirable Criteria
• Multilingual with European languages are desirable.
• Experience using Amplitude, GA4 or other Analytics tools.
• Experience with Shopify.
• Experience with SAP.
• Experience using Contentful, SearchSpring & Discount Ninja.
• Experience with a CAT tool such as Trados, Memoq or Wordfast.
• Experience with AI integrated workflows.