Director - Entertainment PRS, Star Plus and Star Bharat.
LEADERSHIPSALES & MARKETING
Job Summary A team leader role in the Product & Revenue Strategy Function . This position is required to support& facilitate Sales team of the respective cluster/ language. The incumbent will act as a key link between Programming/Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns Key Responsibilities Creating revenue business plan across portfolio, defining the pricing strategy along with the PRS Head and National Genre Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target. • Driving the channel pricing agenda - setting benchmarks, providing inputs and sign-offs on deals, and participating in deal negotiations as and when required • Build client wise strategy/ deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery • Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel Managing a 2 member team liaison with programming/marketing /digital for seamless execution. Skills & Attributes for success Strategic planning Influencing Skills Result Orientation Negotiation Skills Analytical thinking Preferred Education & Experience MBA with broadcast strategy ( PRS) experience of 10 years Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.