The Global Partner Marketing Senior Strategist will be responsible for delivering global partner marketing and enablement programs, helping IFS channel partners successfully activate demand generation campaigns and drive measurable business impact.
This is a hands-on, execution-focused role requiring a proactive individual who can manage multiple programs and competing priorities, work effectively across regional partner marketing, campaigns, sales and partner teams, and consistently deliver high-quality outcomes in a fast-paced environment.
Key Tasks
- Deliver partner ready campaigns, share with partner ecosystem and drive adoption
- Work closely with central campaigns team to identify sales plays relevant to partners and collate campaign tool kits including necessary marketing and BD assets
- Responsible for education and enablement of marketing and BD teams within channels to include Industry and solution messaging, campaign best practice and recommendations for execution success.
- Provide a critical interface into the broader IFS ecosystem, championing channel marketing imperatives and developing the key assets and messaging channels require to drive demand
- Share with channel partner ecosystem the latest marketing messaging, relevant content and campaigns though partner connect, email updates, webinars and workshops alongside regional partner teams.
- Share up and coming campaigns and content plans with partners and support regional partner marketing to build plans with focus channels
- Coordinate the global MDF process with regional partner marketing teams, consolidating regional activity and plans into a clear global view.
- Report on pipeline contribution and engagement against targets and performance optimization and insight of partner delivered campaigns
- Drive campaign adoption and usage along with regional partner marketing and ensure that best practices are shared and leveraged around the globe.
- Educate wider partner ecosystem on B2B marketing best practice and develop IFS marketing/demand gen certification
- Produce content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging)
- Partner marketing Comms & Events and maintain SharePoint pages and campaign calendars
- Promote partner-related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed
- Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles
Skills and Qualifications
- 3-5+ years of relevant B2B marketing experience, ideally within partner or channel marketing.
- Proven experience delivering integrated, multi-channel marketing programmes that drive demand and pipeline through a partner ecosystem.
- Strong programme and project management skills, with the ability to manage multiple priorities and deliver through cross-functional teams.
- Commercial understanding of demand generation, lead management and pipeline contribution.
- Comfortable with marketing reporting, tracking performance against agreed KPIs and using results to improve execution.
- Excellent communication, relationship-building and influencing skills across marketing, sales and partner stakeholders.
- Proactive, hands-on and highly organised, with strong attention to detail and a focus on getting things done.
- Comfortable working across geographies and functions in a fast-paced global environment.
- Experience with MDF, partner enablement, marketing automation or partner marketing platforms is beneficial.
Education and Experience
- Relevant degree in Marketing, Business or a related discipline, or equivalent professional experience.
- Demonstrable experience delivering complex marketing programmes across global and regional teams.
- Experience working with channel partners or within an indirect go-to-market model is preferred.
- Experience within enterprise software, SaaS or a technology-led organisation is preferred.
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.