*Please note this role is not for 2070 Health*
About BeatO
BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.
BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.
Role Summary
BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition for one of its business verticals. The role will focus on planning, executing, and scaling Google and Meta advertising campaigns to generate high-quality leads that convert into paying customers through an internal sales or telecalling team.
The ideal candidate will have experience driving growth for a B2C product or service, strong expertise in Google and Meta Ads, and a clear understanding of the relationship between advertising spend, lead quality, customer conversion, and acquisition costs.
This is an execution-focused role with ownership of monthly media spends, requiring a data-driven approach to campaign optimisation, budget allocation, and scalable customer acquisition.
Key Responsibilities
- Own paid customer acquisition: Plan, execute, and optimise campaigns for the assigned business vertical, across Meta and Google to hit acquisition and revenue targets.
- Drive efficient lead generation: Build and scale campaigns that generate relevant, high-quality leads and contribute to customer acquisition through the sales or telecalling team.
- Own performance metrics: Own key performance metrics (CPL, CAC, ROAS, conversion rates) and report on them regularly, with clear insights and next steps.
- Manage and scale budgets: Manage monthly budgets and allocate spend across channels and campaigns based on performance.
- Optimise campaign performance: Continuously test and refine audiences, creatives, campaign structures, offers, and landing pages to improve lead quality and conversion.
- Analyse and report performance: Analyse funnel and campaign data to find drop-offs and run experiments that improve conversion.
- Collaborate cross-functionally: Brief and work with creative teams and agencies to build, test and scale ad creatives and landing pages.
- Manage external agencies and ad-platform contacts where applicable, and keep up with platform changes and new growth opportunities.
Requirements
- 2-4 years of experience in performance marketing, with substantial hands-on experience managing paid acquisition campaigns.
- Experience in a B2C business. Relevant experience in health, wellness, or similar consumer-facing categories is desirable.
- Strong hands-on expertise in Google and Meta Ads Manager, including campaign setup, optimisation, budget allocation, audience targeting, and performance analysis.
- Proven experience managing significant monthly advertising budgets.
- Strong understanding of lead-generation funnels, particularly those where leads are converted into paying customers through a sales or telecalling team.
- Demonstrated ability to track and optimise CPL, CAC, lead quality, and lead-to-customer conversion, with a clear understanding of the commercial impact of campaign decisions.
- Strong analytical skills, with the ability to interpret campaign data, identify performance gaps, and translate insights into actionable improvements.
- A hands-on, ownership-driven approach, with the ability to independently manage campaigns and take accountability for performance outcomes.