The Role
Marketing Executive - LegalTech
Location: Manchester (Hybrid) | Permanent | Full-Time
About LEAP
LEAP is the global leader in Legal Practice Productivity Solutions and part of ATI, one of the world’s largest international LegalTech companies. For over 30 years, we have developed innovative software that helps lawyers run more efficient and profitable firms.
Trusted by more than 100,000 legal professionals worldwide, LEAP is a fast-growing global technology business with a clear mission: to help lawyers who help people. It is a place where ambitious people can thrive, grow and make a real impact.
The Opportunity
The Criminal Law Verticals team brings together passionate specialists focused on enhancing user experience, content, and product development for criminal defence lawyers. Dedicated to this critical area of law, the team drives continuous improvement, grows a strong user network, and ensures processes are optimised through effective use of automation.
As a custodian of the brand, you will be responsible for building awareness, driving recognition, and accelerating adoption of products within Criminal Law, positioning it as a brand that lawyers in this field know, trust, and value.
You will deliver campaigns that connect with the hearts and minds of criminal defence lawyers while maintaining a clear and compelling brand. In doing so, you will play a key role in shaping vertical marketing and driving the adoption of solutions that enable criminal defence lawyers to deliver better, more accessible legal services.
What you'll do
- Develop and execute a Criminal Law vertical marketing strategy: Aligned with broader go-to-market objectives.
- Audience & market research: Identify key personas, pain points, and buying behaviours within Criminal Law, including the Manchester and North West legal community, to inform positioning and messaging.
- Campaign Management: Plan, launch and administer multi-channel campaigns tailored to the Criminal Law vertical audience, including paid media, email, webinars, podcasts, regional and national events, and thought leadership.
- Content Strategy: Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
- Customer Advocacy: Source and promote customer success stories and testimonials.
- Performance Analysis: Track campaign performance of campaigns and optimise based on insights. Deliver regular reports on KPIs and ROI.
Requirements
What you'll bring
Essential:
- 3-5 years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
- Strong understanding of integrated marketing campaigns and go-to market strategy.
- Proven experience in tailoring messaging and content to specific industries.
- Excellent project management and stakeholder communication skills.
- Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.
Benefits
What you’ll get
Career & Growth
- Generous professional development fund
- Support for training, learning, and career progression
Health & Wellbeing
- Private health insurance (including dental and optical)
- £80 monthly gym contribution
- Employee Assistance Programme
- Life insurance cover
Financial Benefits
- 8% employer pension contribution
- PerkBox membership with discounts and rewards
- Cycle to Work scheme
- Access to LEAP Home - a program unique to LEAP to support you in buying your primary residence
Time off
- 25 days annual leave + 8 bank holidays
- Enhanced parental leave
- One paid volunteer day each year for a charity of your choice
Work environment
- Friendly, supportive, and driven culture
- Free healthy breakfast, light lunch, and snacks
- Regular socials
Life at LEAP
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Closing Date: Friday, 27th November 2026
We may close this vacancy early if we receive a high volume of suitable applications, so we encourage interested candidates to apply as soon as possible.
You’re welcome to use AI tools to support your application, but please ensure your submission reflects your own experience and voice. Every CV is reviewed by a member of our team, and if you’re invited to interview we look forward to getting to know the real you.
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