Reporting to the Regional Manager, Marketing Strategy and Communication, your duties and responsibilities for the Group of Companies are as follows:
Support the planning, coordination, and execution of special projects and initiatives that span Public Relations, Marketing, Strategic Communications, Sponsorships, Brand Partnerships, and Business Development
Assist in developing and executing integrated marketing and promotional strategies across various channels, including digital advertising, out-of-home (OOH) advertising, shopping mall partnerships, social media, and other relevant platforms
Support PR and media relations activities, including drafting and distributing press releases, pitching interview and media coverage opportunities, coordinating media enquiries, and following up with media contacts
Identify and coordinate potential collaboration opportunities with Key Opinion Leaders (KOLs), influencers, and content creators, including outreach, engagement, content seeding, and tracking of deliverables
Conduct market research and monitor industry trends, competitor activities, and consumer insights, producing biweekly trend and industry reports to support marketing strategies and business decisions
Monitor, analyse, and report on the performance and effectiveness of marketing and PR initiatives using relevant data and metrics, and propose improvements to optimise future campaigns.
Assist in the planning and execution of digital and social media marketing activities, including content creation, campaign coordination, social media management, and performance tracking where required
Support the coordination and execution of brand partnerships, intellectual property (IP) licensing, sponsorships, and commercial collaborations, ensuring that agreed deliverables and commitments are fulfilled
Assist in preparing marketing proposals, sponsorship decks, campaign presentations, reports, and other relevant materials for internal stakeholders, external clients, and business partners
Liaise and coordinate with internal teams and external stakeholders, including clients, media, KOLs, sponsors, business partners, vendors, and agencies, to ensure smooth project execution and timely delivery of requirements
Assist in managing project timelines, budgets, documentation, and deliverables, ensuring that assigned projects are executed efficiently and in accordance with agreed objectives
Support the planning and on-ground execution of events, promotional activations, media engagements, and other company initiatives as required
Undertake ad hoc assignments and cross-functional projects as directed by the reporting managers.
Your duties shall comprise the duties of your appointment, and without further remuneration, other duties deemed appropriate by the Company =
Requirements
Possess a Diploma/Degree, preferably in Marketing, Mass Communication, Public Relations, Business Administration, Event Management, or a related field
Fresh graduates are welcome to apply. Prior internship or working experience in Marketing, PR, Communications, Advertising, Business Development, or an agency environment would be an advantage
Strong interest in the events, music, entertainment, and media industries, with good awareness of current market trends, digital platforms, and consumer behaviour
Good written and verbal communication skills in English, with the ability to draft professional communications, marketing content, press releases, and reports. Proficiency in a second language would be an advantage
Strong research and analytical skills, with the ability to gather information, identify relevant trends, interpret data, and present findings clearly
Good interpersonal and stakeholder management skills, with the confidence to communicate professionally with clients, media, KOLs, business partners, and vendors
Meticulous, organised, and detail-oriented, with good time management skills and the ability to manage multiple assignments and deadlines simultaneously
Possess a positive, proactive, and can-do attitude, with a willingness to learn, take initiative, and adapt to different tasks and responsibilities
Creative and resourceful, with an interest in developing fresh ideas and exploring different approaches to marketing, promotions, and brand collaborations
Able to work independently on assigned tasks while being a collaborative team player in a fast-paced and dynamic environment
Proficient in Microsoft Office applications (Word, Excel, PowerPoint). Familiarity with digital marketing platforms, social media analytics, and reporting tools would be an advantage
Skills or experience with design and creative tools such as Adobe Photoshop, Illustrator, Premiere Pro, Figma, or Canva would be a plus
Able to commit to working during event periods, which may include long and irregular hours, weekends, and public holidays
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