Key Responsibilities
1. Social Media Management
Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
Plan and maintain weekly and monthly content calendars.
Prepare captions, artwork, videos, links, and relevant information before publishing.
Schedule and publish content according to the approved plan.
Review published posts for accuracy and update content when new information is provided.
2. Creative Content
Develop content topics and creative ideas for CXM.
Write captions, headlines, hooks, calls to action (CTAs), and copy for artwork.
Develop concepts, storylines, and visual references for video content.
Monitor social media trends and adapt relevant ideas to fit the CXM brand.
3. Content Categories
• Market Update / Market News
• Trading Education / Beginner Content
• Promotion & Campaign
• CXM Products & Services
• Partner / IB Content
• Seminar / Webinar / Event
• Lifestyle / Engagement Content
• Short-form Video Content
4. English–Thai Translation & Localization
Translate documents and marketing materials from English into Thai.
Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
5. Graphic & Video Coordination
Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen.
Source references and define the intended mood and tone.
Review artwork and video content before publishing.
6. Content Production Support
Prepare scripts, talking points, shot lists, and content briefs.
Coordinate with Coaches, Speakers, Sales, Partners, and the Production Team.
Support the production of Weekly Market Updates, educational clips, promotional videos, partner interviews, and office content.
7. Live & Webinar Support
Prepare artwork, captions, and promotional content.
Prepare session topics and speaker information.
Coordinate preparation for Facebook Live and Zoom Webinar sessions.
8. Promotion & Campaign Communication
Summarize promotions in clear, easy-to-understand language for Thai clients.
Prepare communication briefs for campaigns.
Verify campaign periods, eligibility, rewards, CTAs, and terms and conditions.
9. Social Media Monitoring & Reporting
Monitor reach, engagement, video views, and overall content performance.
Prepare weekly and monthly content performance summaries.
10. Competitor & Trend Research
Monitor competitors within the Forex, CFD, and trading market.
Analyze competitor content, promotions, and creative approaches.
Identify relevant trends and propose new content ideas for CXM Thailand.
11. Brand & Content Accuracy
Ensure content is aligned with CXM brand guidelines.
Verify market information, promotional details, figures, and other critical information before publishing.
Include risk warnings or disclaimers when required.
Qualifications / Requirements
Bachelor's degree in Marketing, Communication Arts, Digital Media, Advertising, or a related field.
Experience in Social Media, Content Creation, Creative Content, or Digital Marketing is an advantage.
Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
Basic proficiency in Canva and design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, or CapCut is an advantage.
Good understanding of Facebook, TikTok, and YouTube platform usage.
Strong Thai writing skills, with the ability to create captions, headlines, and social media copy.
Basic English reading and communication skills.
Ability to translate and adapt English content into Thai for marketing and social media purposes.
Creative mindset with the ability to develop content ideas, concepts, and references.
Strong attention to detail, particularly when checking copy, figures, dates, promotions, and information before publication.
Ability to collaborate effectively with Graphic Designers, Video Editors, Cameramen, Sales, and other relevant teams.
Ability to manage multiple tasks and work effectively under deadlines.
Strong ownership and follow-through, from receiving a brief through to content publication.